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- Bell Let's Talk (Quebec French: Bell Cause pour la cause) is a campaign created by the Canadian telecommunications company, Bell Canada, in an effort to raise awareness and combat stigma surrounding mental illness in Canada. It is the largest corporate commitment to mental health in Canada. Originally a five-year, $50 million program to create a stigma-free Canada and drive action in mental health care, research, and the workplace, Bell Let's Talk was renewed in 2015 for five years with a target of committing $100 million, and in 2020, the initiative was renewed for a further five years, and a commitment of $155 million. The most prominent part of the initiative is "Bell Let's Talk Day," an annual one-day advertising campaign where money is donated to mental health funds based on the number of social media and communication interactions that include the branded hashtag, #BellLetsTalk, or its Canadian French equivalent, #BellCause. Since its founding in 2010, the campaign has committed over $121 million to mental health in Canada with over 1.3 billion interactions registered across various forms of media. #BellLetsTalk became the top trending topic on Twitter in 2015, and in 2018, it was the most used Canadian hashtag [of 2018] on Twitter. Although the program has received praise for being the first corporate campaign to acknowledge the stigma surrounding mental health, it has also been the subject of controversy for the alleged "corporatization of mental health". (en)
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- Bell Let's Talk (Quebec French: Bell Cause pour la cause) is a campaign created by the Canadian telecommunications company, Bell Canada, in an effort to raise awareness and combat stigma surrounding mental illness in Canada. It is the largest corporate commitment to mental health in Canada. Originally a five-year, $50 million program to create a stigma-free Canada and drive action in mental health care, research, and the workplace, Bell Let's Talk was renewed in 2015 for five years with a target of committing $100 million, and in 2020, the initiative was renewed for a further five years, and a commitment of $155 million. The most prominent part of the initiative is "Bell Let's Talk Day," an annual one-day advertising campaign where money is donated to mental health funds based on the numbe (en)
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