BALR. is a Dutch brand founded in 2013 by football player Demy de Zeeuw and internet entrepreneurs Ralph de Geus and Juul Manders. Eljero Elia and Gregory van der Wiel became shareholders, with the latter selling his shares in 2018. De Zeeuw, Manders and De Geus came up with the concept. The brand is known for designs with the colours black and white. BALR. aims to make the life of a professional football player accessible to a wider audience.
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