Australian Liquor Marketers is the liquor arm of Metcash. It distributes liquor to businesses around Australia and New Zealand, and runs a franchise of almost 2900 liquor stores operating as The Bottle-O, Cellarbrations, IGA Liquor, Duncans, Thirsty Camel, Big Bargain, Porters and Merchants Liquor. The company has 13 distribution centres across every state and territory of Australia, and a distribution centre in New Zealand. It is Australia's largest supplier of liquor to independently owned liquor retailers and largest broad-range liquor wholesaler, supplying to 12,000 liquor customers.
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