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- And That's Why We Drink (ATWWD) is a comedy true crime and paranormal podcast created by and . The show has been in production since February 2017. It updates every Sunday on a variety of podcast platforms as well as a YouTube channel where video recordings of the podcast's audio recording sessions have been uploaded since October 2019. Since its launch, the show has seen over eighty million downloads and has spawned two live tours through the United States and Canada. In May 2019, and again in 2021, the podcast won People's Voice for Best Comedy Podcast at the 23rd and 25th Annual Webby Awards. In March of 2022, Schiefer and Schultz launched a second podcast, Rituals, produced by the Parcast podcasting network and streaming only on Spotify, which focuses on aspects of the occult, mystical and new age beliefs. In late May of 2022, Schiefer and Schulz published their first book, , which debuted at #6 on the New York Times Best Sellers list for Advice, How-To and Miscellaneous works. (en)
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