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- AIDS: Don't Die of Ignorance was a public health campaign begun in 1986 by the UK Government in response to the rise of HIV/AIDS in the United Kingdom. The government believed that millions of people could become infected and a leaflet was sent to every home in the UK. Norman Fowler, then Secretary of State for Health and Social Services, felt that Prime Minister Margaret Thatcher "wasn't a natural supporter" of the campaign as she felt that informing people of HIV and unprotected sex would make people more likely to engage in such practices; a view that Fowler thought was "eccentric".The advertising campaign was made by the agency TBWA. The company had run previous campaigns for the government to raise awareness of blood donations and rubella epidemics. TBWA's designer Malcolm Gaskin was interviewed for The Guardian in 2017 about the campaign. Gaskin recalled that when TBWA was approached by the government "The big problem was that nobody knew anything about it. It was like an alien plague. Where did it come from? How big would it get? Panic and speculation was spreading". The disease itself would be targeted in the advert as opposed to individuals who had the disease. Fowler claimed that "90% of the public recognised the advert and a vast number changed their behaviour because of it" and as it was a "life and death situation...There was no time to think about whether it might offend one or two people" as hospital wards were "full of young men dying". Contemporary typography was used to inform the public that this was a current and new disease. The phrase was conceived of by copywriter David O’Connor-Thompson. Individual targeted messages from the campaign were created for dentists and tattooists who were at specific risk.The Royal Mail also marked mail with the slogan.The campaign had a lasting effect on the rate of sexual transmitted diseases in the UK. (en)
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- 5850 (xsd:nonNegativeInteger)
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- AIDS: Don't Die of Ignorance was a public health campaign begun in 1986 by the UK Government in response to the rise of HIV/AIDS in the United Kingdom. The government believed that millions of people could become infected and a leaflet was sent to every home in the UK. (en)
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- AIDS: Don't Die of Ignorance (en)
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