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- The 21st Century Leaders was founded in 2003, by Charlotte di Vita MBE, a Goodwill Ambassador to the Nelson Mandela Children's Fund. The 21st Century Leaders programme was launched by Trade plus Aid, British Charity Registration 1061376. Trade plus Aid is an ethical trading organisation established in order to create environmentally sound and economically viable means to alleviate poverty in impoverished communities, initially in Africa. The organisation now runs an international campaign entitled Whatever It Takes which, through the sale of ethically traded goods featuring the original art work of celebrities, seeks to raise money and awareness for organizations working in education, climate change, poverty reduction and health primarily in Africa. In South Africa the organization works on a biogas digester programme to promote environmentally sustainable lifestyles in rural areas. The organisation founded the 21st Century Leaders Awards, an award designed to highlight the work of leaders of popular culture who have sought to use their celebrity to encourage social change. (en)
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- The 21st Century Leaders was founded in 2003, by Charlotte di Vita MBE, a Goodwill Ambassador to the Nelson Mandela Children's Fund. The 21st Century Leaders programme was launched by Trade plus Aid, British Charity Registration 1061376. Trade plus Aid is an ethical trading organisation established in order to create environmentally sound and economically viable means to alleviate poverty in impoverished communities, initially in Africa. (en)
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- 21st Century Leaders Awards (en)
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