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- Visual merchandising, until recently called simply merchandising, is the activity of promoting the sale of goods, especially by their presentation in retail outlets. (New Oxford Dictionary of English, 1999, Oxford University Press). This includes combining product, environment, and space into a stimulating and engaging display to encourage the sale of a product or service. It has become an important element in retailing that is a team effort involving senior management, architects, merchandising managers, buyers, the visual merchandising director, designers, and staff. Visual merchandising starts with the store building itself. The management decides on the store design to reflect the products the store is going to sell and how to create a warm, friendly, and approachable atmosphere for its potential customers. Many elements can be used by visual merchandisers in creating displays, including colour, lighting, space, product information, sensory inputs such as smell, touch, and sound as well as technologies such as digital displays and interactive installations. Visual merchandising is not a science; there are no absolute rules. It is more like an art in the sense that there are implicit rules but that these also exist to be broken for striking effects. The main principle of visual merchandising is that it is intended to increase sales, which is not the case with a "real" art. Visual merchandising is one of the final stages in trying to set out a store in a way that customers will find attractive and appealing and it should follow and reflect the principles that underpin the store’s image. Visual merchandising is the way one displays 'goods for sale' in the most attractive manner with the end purpose of making a sale. "If it does not sell, it is not visual merchandising. " Especially in today’s challenging economy, people may avoid designers/ visual merchandisers because they fear unmanageable costs. But in reality, visual merchandisers can help economise by avoiding costly mistakes. With guidance of a professional, retailer can eliminate errors, saving time and money. It is important to understand that the visual merchandiser is there, not to impose ideas, but to help clients articulate their own personal style. Visual merchandising is the art of implementing effective design ideas to increase store traffic and sales volume. VM is an art and science of displaying merchandise to enable maximum sale. VM is a tool to achieve sales and targets, a tool to enhance merchandise on the floor, and a mechanism to communicate to a customer and influence his decision to buy. VM uses season based displays to introduce new arrivals to customers, and thus increase conversions through a planned and systematic approach by displaying stocks available. Recently visual merchandising has gained in importance as a quick and cost effective way to revamp retail stores. A close sister to visual merchandising is "retail experience". "Customer experience" looks at the same issues around product presentation but from the customer perspective, rather than the retailer perspective. In optimal retail environments such as the Apple Retail Stores, the visual merchandising, customer experience, and store design are all in synch creating amazing environments and unbelievable sales.
- Le design en visual merchandising constitue la phase la plus opérationnelle du marchandisage. Le design en visual merchandising est au cœur de la relation entre producteurs de biens, de services ou d'activités commerciales diverses et le public consommateur, le client. Il implique une multitude de dimensions, à la fois artistiques, techniques et économiques, légales, sociales et écologiques. La nature des travaux, leur taille, l'environnement global dans lequel ils se concrétisent de même que la conjoncture, rendent les enjeux complexes et souvent contradictoires. Le design en visual merchandising intègre les exigences du marketing, du développement et de l'économie, pour créer un environnement propice dans les domaines aussi variés que les espaces de vente, la promotion de produits et de services, la muséographie, les événements culturels.
- Il Visual merchandising è l' insieme di operazioni che collocano il prodotto all’interno del punto di vendita in sintonia con le scelte del format (o strategia commerciale) e che riguardano il sistema espositivo, l’ambientazione, l’illuminazione, la grafica. ' La traduzione letterale è "visualizzazione della merce"' ma rappresenta una serie di operazioni molto più complesse di una semplice esposizione di prodotti: un linguaggio commerciale&creativo. Più in generale, riguardano l’atmosfera prodotta dagli stimoli sensoriali che il prodotto esposto è in grado di indurre nel cliente per attirarne maggiormente l’attenzione ed aumentare i volumi di vendita. Il visual merchandising è inoltre una tecnica che serve a facilitare la preselezione e l'acquisto da parte del cliente esponendo la merce in una seqenza logica riferita alla priorità di scelta del cliente stesso. Es. x marca,x colore,xmisura ec.
- 商品展示設計是指零售商透過視覺效果，包括店內廣告、櫥窗設計、室內設計及商品展示方式等，以達到促進銷售的目的。這是由19世紀末美國一間名為「Marshall Field's」的百貨公司所發明。它首創將原本只作採光或貯存存貨的窗戶，改為展示商品，後來下將展示技項應用於店內其他位置，遂發展出商品展示設計。
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- Visual merchandising, until recently called simply merchandising, is the activity of promoting the sale of goods, especially by their presentation in retail outlets. (New Oxford Dictionary of English, 1999, Oxford University Press). This includes combining product, environment, and space into a stimulating and engaging display to encourage the sale of a product or service.
- Le design en visual merchandising constitue la phase la plus opérationnelle du marchandisage. Le design en visual merchandising est au cœur de la relation entre producteurs de biens, de services ou d'activités commerciales diverses et le public consommateur, le client. Il implique une multitude de dimensions, à la fois artistiques, techniques et économiques, légales, sociales et écologiques.
- Il Visual merchandising è l' insieme di operazioni che collocano il prodotto all’interno del punto di vendita in sintonia con le scelte del format (o strategia commerciale) e che riguardano il sistema espositivo, l’ambientazione, l’illuminazione, la grafica. ' La traduzione letterale è "visualizzazione della merce"' ma rappresenta una serie di operazioni molto più complesse di una semplice esposizione di prodotti: un linguaggio commerciale&creativo.
- 商品展示設計是指零售商透過視覺效果，包括店內廣告、櫥窗設計、室內設計及商品展示方式等，以達到促進銷售的目的。這是由19世紀末美國一間名為「Marshall Field's」的百貨公司所發明。它首創將原本只作採光或貯存存貨的窗戶，改為展示商品，後來下將展示技項應用於店內其他位置，遂發展出商品展示設計。
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