VRM, or Vendor Relationship Management, is the reciprocal of CRM or Customer Relationship Management. VRM describes a set of tools, technologies and services that help individuals go to market and manage relationships with vendors. In turn, vendors who align themselves to these tools, technologies and services will have the opportunity to build better relationships with their customers.

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  • VRM, or Vendor Relationship Management, is the reciprocal of CRM or Customer Relationship Management. VRM describes a set of tools, technologies and services that help individuals go to market and manage relationships with vendors. In turn, vendors who align themselves to these tools, technologies and services will have the opportunity to build better relationships with their customers. The goal of VRM is to improve the relationship between the demand-side and the supply-side of markets by providing new and better ways for the former to relate to the latter. In a larger sense, VRM has the potential to improve markets and their mechanisms by equipping customers to be independent leaders and not just captive followers in their relationships with vendors and other parties on the supply side of the marketplace. ProjectVRM, at Harvard University's Berkman Center for Internet and Society, is working to support development of VRM tools and methodologies to provide customers with both independence from vendors and ways to engage with vendors. The project is headed by Doc Searls, a fellow with the Berkman Center.
  • La gestion de la relation vendeur (abrégée GRV) est la traduction de l'anglais Relationship Management (VRM) qui constitue un nouveau paradigme dans le domaine du marketing. C'est la réciproque de CRM (Customer Relationship Management) ou GRC Gestion de la relation client. Le VRM fournit aux consommateurs les outils pour trouver les produits et services les plus adaptés à leurs attentes en se basant sur les offres des fournisseurs. L'objectif du VRM est d'améliorer la relation entre l'offre et la demande en fournissant de nouveaux et de meilleurs moyens pour y parvenir. Plus généralement, le VRM entend améliorer les marchés et leurs mécanismes offrant aux consommateurs -à travers ces outils- la possibilité d'être indépendants vis à vis des vendeurs. Ce concept a été introduit par l'Université de Harvard Berkman Center for Internet and Society. Le projet est initié par Doc Searls, en collaboration avec l'équipe de Berkman Center.
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  • September 2009
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  • June 2009
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  • September 2009
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  • September 2009
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  • VRM, or Vendor Relationship Management, is the reciprocal of CRM or Customer Relationship Management. VRM describes a set of tools, technologies and services that help individuals go to market and manage relationships with vendors. In turn, vendors who align themselves to these tools, technologies and services will have the opportunity to build better relationships with their customers.
  • La gestion de la relation vendeur (abrégée GRV) est la traduction de l'anglais Relationship Management (VRM) qui constitue un nouveau paradigme dans le domaine du marketing. C'est la réciproque de CRM (Customer Relationship Management) ou GRC Gestion de la relation client. Le VRM fournit aux consommateurs les outils pour trouver les produits et services les plus adaptés à leurs attentes en se basant sur les offres des fournisseurs.
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  • Vendor Relationship Management
  • Gestion de la relation vendeur
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