Velveeta is the brand name of a processed cheese product having a taste that is identified as a type of American cheese with a texture that is softer and smoother. It was first made in 1918 by Swiss immigrant Emil Frey of the Monroe Cheese Company in Monroe, New York. In 1923, The Velveeta Cheese Company was incorporated as a separate company, and was sold to Kraft Foods in 1927. The product was advertised for its nutrition.
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- Velveeta is the brand name of a processed cheese product having a taste that is identified as a type of American cheese with a texture that is softer and smoother. It was first made in 1918 by Swiss immigrant Emil Frey of the Monroe Cheese Company in Monroe, New York. In 1923, The Velveeta Cheese Company was incorporated as a separate company, and was sold to Kraft Foods in 1927. The product was advertised for its nutrition. According to Kraft's website, in the 1930s, Velveeta became the first cheese product to gain the American Medical Association's seal of approval. It was reformulated in 1953 as a cheese spread. Velveeta is labeled in the United States as a "Pasteurized Prepared Cheese Product". The name 'Velveeta' is intended to connote a velvety smooth edible product. Smoothness and meltability are promoted as its iconic properties that result by reincorporating the whey with the curd. The product was spun off into a line of over a dozen food products based on Velveeta.
- Velveeta es un queso procesado estadounidense producido por primera vez en el año 1918 por la compañía del inmigrante suizo Emil Frey denominada Monroe Cheese Company ubicada en Monroe, New York. En el año 1923 la compañía The Velveeta Cheese Company se separó como una compañía propia, y finalmente fue vendida a Kraft Foods en 1927.
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- Velveeta es un queso procesado estadounidense producido por primera vez en el año 1918 por la compañía del inmigrante suizo Emil Frey denominada Monroe Cheese Company ubicada en Monroe, New York. En el año 1923 la compañía The Velveeta Cheese Company se separó como una compañía propia, y finalmente fue vendida a Kraft Foods en 1927.
- Velveeta is the brand name of a processed cheese product having a taste that is identified as a type of American cheese with a texture that is softer and smoother. It was first made in 1918 by Swiss immigrant Emil Frey of the Monroe Cheese Company in Monroe, New York. In 1923, The Velveeta Cheese Company was incorporated as a separate company, and was sold to Kraft Foods in 1927. The product was advertised for its nutrition.
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