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- A vanity URL is a domain name, created to point to something to which it is related and indicated in the name of the URL In many cases this is done by a company to point to a specific product or advertising campaign microsite In theory, vanity URLs are creatively linked to something making them easier to remember than a more random link There are shortening URL tools that allow for vanity URLs One example is http://Cligs Examples of vanity URLs used by brands and locations: HSBC "Local" Ads: yourpointofviewcom (on airport jetways) General Electric's (GE) Ecomagination Campaign Ecomagination Punta Mita Real estate (PMRE) Real estate Campaign http://wwwpuntamitarealestatenet Riviera Nayarit Mexico/ Official website Geo city Campaign http://wwwRivieranayaritMexicocom rel="follow" http://wwwRivieraNayaritMexicocom
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