Understanding Media: The Extensions of Man (1st Ed. McGraw Hill, NY, 1964; reissued MIT Press, 1994, with introduction by Lewis H. Lapham; reissued by Gingko Press, 2003 ISBN 1-58423-073-8) is a pioneering study in media theory written by Marshall McLuhan. In it McLuhan proposed that media themselves, not the content they carry, should be the focus of study.
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- Understanding Media: The Extensions of Man ist ein 1964 erschienenes medientheoretisches Buch von Marshall McLuhan. Das Buch ist die Quelle der Phrase „Das Medium ist die Botschaft“. Das Werk behandelte als eines der ersten seiner Art die Auswirkungen der Globalisierung auf lokale Kulturen. Es übte großen Einfluss auf Geisteswissenschaftler, Schriftsteller und Sozialtheoretiker aus.
- Understanding Media: The Extensions of Man (1st Ed. McGraw Hill, NY, 1964; reissued MIT Press, 1994, with introduction by Lewis H. Lapham; reissued by Gingko Press, 2003 ISBN 1-58423-073-8) is a pioneering study in media theory written by Marshall McLuhan. In it McLuhan proposed that media themselves, not the content they carry, should be the focus of study. McLuhan's insight was that a medium affects the society in which it plays a role not by the content delivered over the medium, but by the characteristics of the medium itself. McLuhan pointed to the light bulb as a clear demonstration of this concept. A light bulb does not have content in the way that a newspaper has articles or a television has programs, yet it is a medium that has a social effect; that is, a light bulb enables people to create spaces during nighttime that would otherwise be enveloped by darkness. He describes the light bulb as a medium without any content. McLuhan states that "a light bulb creates an environment by its mere presence. " More controversially, he postulated that content had little effect on society — in other words, it did not matter if television broadcasts children's shows or violent programming, to illustrate one example — the effect of television on society would be identical. He noted that all media have characteristics that engage the viewer in different ways; for instance, a passage in a book could be reread at will, but a movie had to be screened again in its entirety to study any individual part of it. The book is the source of the well-known phrase "The medium is the message". It was a leading indicator of the upheaval of local cultures by increasingly globalized values. The book greatly influenced academics, writers, and social theorists.
- Понимание Медиа: Внешние расширения человека — книга Маршалла Маклюэна, посвященная осмыслению средств массовой коммуникации (медиа). Книга вышла в свет в 1964 году. Она состоит из 33 глав, распределенных по двум частям.
- Pour comprendre les média : les prolongements technologiques de l'homme est un essai publié par Marshall McLuhan en 1964 et traduit en français en 1968. Ouvrage de référence pour les Sciences de l'information et de la communication, il a permis à McLuhan de présenter le résultat de ses travaux dans le domaine. La thèse principale abordée dans le livre est la suivante : Modèle:Citation. Ainsi, McLuhan démontre que le message, contenu de la communication, est accessoire; le véritable message étant le média lui-même. Les médias, d'après l'auteur, exercent une action profonde sur l'individu puisqu'ils sont le prolongement de nos organes physiques et de notre système nerveux.
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- Understanding Media: The Extensions of Man ist ein 1964 erschienenes medientheoretisches Buch von Marshall McLuhan. Das Buch ist die Quelle der Phrase „Das Medium ist die Botschaft“. Das Werk behandelte als eines der ersten seiner Art die Auswirkungen der Globalisierung auf lokale Kulturen. Es übte großen Einfluss auf Geisteswissenschaftler, Schriftsteller und Sozialtheoretiker aus.
- Понимание Медиа: Внешние расширения человека — книга Маршалла Маклюэна, посвященная осмыслению средств массовой коммуникации (медиа). Книга вышла в свет в 1964 году. Она состоит из 33 глав, распределенных по двум частям.
- Understanding Media: The Extensions of Man (1st Ed. McGraw Hill, NY, 1964; reissued MIT Press, 1994, with introduction by Lewis H. Lapham; reissued by Gingko Press, 2003 ISBN 1-58423-073-8) is a pioneering study in media theory written by Marshall McLuhan. In it McLuhan proposed that media themselves, not the content they carry, should be the focus of study.
- Pour comprendre les média : les prolongements technologiques de l'homme est un essai publié par Marshall McLuhan en 1964 et traduit en français en 1968. Ouvrage de référence pour les Sciences de l'information et de la communication, il a permis à McLuhan de présenter le résultat de ses travaux dans le domaine. La thèse principale abordée dans le livre est la suivante : Modèle:Citation.
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- Understanding Media: The Extensions of Man
- Understanding Media
- Pour comprendre les médias
- Понимание Медиа (Маклюэн)
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