Truvia is a stevia-based sugar substitute developed jointly by Coca-Cola and Cargill. It is currently distributed and marketed by Cargill as a tabletop sweetener and as a food ingredient. Because it comes from the stevia plant, Cargill classifies it as a natural sweetener in addition to being a non-nutritive sweetener. It is made of rebiana, erythritol, and natural flavors. Since its launch in 2008, Truvia natural sweetener has captured more than 9.5% of the $1.3 billion U.S.
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- Truvia is a stevia-based sugar substitute developed jointly by Coca-Cola and Cargill. It is currently distributed and marketed by Cargill as a tabletop sweetener and as a food ingredient. Because it comes from the stevia plant, Cargill classifies it as a natural sweetener in addition to being a non-nutritive sweetener. It is made of rebiana, erythritol, and natural flavors. Since its launch in 2008, Truvia natural sweetener has captured more than 9.5% of the $1.3 billion U.S. sugar substitute market, surpassing Merisant's Equal as the number 3 sugar substitute. Truvia competes against Pepsi's PureVia brand of stevia-extract sweetener. Since 2008, Chinese ingredients company GLG Life Tech Corporation, a company listed on the TSX, has been Cargill's exclusive supplier of stevia extract; prior to that agreement GLG worked with Cargill for several years developing a supply chain for Truvia, including leaf supply and extract manufacturing.
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- Truvia is a stevia-based sugar substitute developed jointly by Coca-Cola and Cargill. It is currently distributed and marketed by Cargill as a tabletop sweetener and as a food ingredient. Because it comes from the stevia plant, Cargill classifies it as a natural sweetener in addition to being a non-nutritive sweetener. It is made of rebiana, erythritol, and natural flavors. Since its launch in 2008, Truvia natural sweetener has captured more than 9.5% of the $1.3 billion U.S.
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