Thomas Rinks is an American creative director and creator of the award winning Taco Bell chihuahua ad campaign. In the late 1990s, Rinks and his partner created the famed Taco Bell chihuahua character which became an instant pop culture phenomenon. In 2003, Rinks' company (Wrench LLC) won a $42 million dollar lawsuit against Taco Bell and its parent company Yum! Brands, with charges that included breach-of contract.

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  • Thomas Rinks is an American creative director and creator of the award winning Taco Bell chihuahua ad campaign. In the late 1990s, Rinks and his partner created the famed Taco Bell chihuahua character which became an instant pop culture phenomenon. In 2003, Rinks' company (Wrench LLC) won a $42 million dollar lawsuit against Taco Bell and its parent company Yum! Brands, with charges that included breach-of contract. Tom Rinks also co-founded the brand design firm Rinks Canetti which has worked with companies and organizations such as Adidas, Barclays, Barnes & Noble, Marriott, NCAA, Neiman Marcus, Procter & Gamble, Rock & Republic, and Wynn Resorts. Rinks Canetti is responsible for the brand identity and bottle design of DeLéon Tequila.
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  • Thomas Rinks is an American creative director and creator of the award winning Taco Bell chihuahua ad campaign. In the late 1990s, Rinks and his partner created the famed Taco Bell chihuahua character which became an instant pop culture phenomenon. In 2003, Rinks' company (Wrench LLC) won a $42 million dollar lawsuit against Taco Bell and its parent company Yum! Brands, with charges that included breach-of contract.
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  • Tom Rinks
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