The Smurfs is a Belgian comic book series created by Peyo in 1958. It became well-known worldwide with the Hanna-Barbera cartoon series in the 1980s. With the popularity of the Smurfs came a wide range of toys and spin-off products and use of the Smurfs in merchandising. Smurfs' merchandising in 2008 generates about 5 to 12 million euro per year in Europe alone, while the total figure after fifty years worldwide is about $5 billion. In 2020, ViacomCBS secured licensing rights to the Smurfs for North America, the United Kingdom, Singapore, and Malaysia as part of a deal that will also see the company's Nickelodeon channel in the United States air a new series.
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