Target Books was a British publishing imprint, established in 1973 by Universal-Tandem Publishing Co Ltd, a paperback publishing company. The imprint was established as a children's imprint to complement the adult Tandem imprint, and became well known for their highly successful range of novelisations and other assorted books based on the popular science-fiction television series Doctor Who.

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  • Target Books was a British publishing imprint, established in 1973 by Universal-Tandem Publishing Co Ltd, a paperback publishing company. The imprint was established as a children's imprint to complement the adult Tandem imprint, and became well known for their highly successful range of novelisations and other assorted books based on the popular science-fiction television series Doctor Who. In 1975 Universal-Tandem was sold by its American owners, the Universal-Award group, to the British conglomerate Howard and Wyndham. The company was renamed Tandem Publishing Ltd before being merged with the paperback imprints of Howard and Wyndham's general publishing house W. H. Allen Ltd to become Wyndham Publications Ltd in 1976. However, during 1977 and 1978 the Wyndham identity was phased out and, until 1991, Target books were published by 'the paperback division of WH Allen & Co. ' The most prolific writer in the Doctor Who range was Terrance Dicks, while actor turned writer Ian Marter, Malcolm Hulke, Philip Hinchcliffe and Nigel Robinson (who was for a time the editor of the range) were also contributors. Almost every story from the Doctor Who series was produced in novelisation form; the exceptions being three scripts by Douglas Adams and two by Eric Saward. Saward was reluctant to novelise these scripts himself due to the large percentage of the author's royalties demanded by the agents of the creator of the Daleks, Terry Nation, for the inclusion of the creatures, and other writers were dissuaded for the same reason. Adams reportedly wanted to adapt his scripts, but his other work prevented this from occurring. The company also produced novelisations of various other films and television series, again aimed mostly at the child and teenage markets. They also published a number of original children's and teenage novels. WH Allen was purchased by the Virgin Group in the late 1980s and changed its name to Virgin Publishing in 1991. According to the On Target website (see link below), the Target Books line was retired on new books following the publication of Victor Pemberton's Doctor Who - The Pescatons in the autumn of 1991. However, when Virgin Books later published novelisations of the serials The Evil of the Daleks and The Power of the Daleks, and an adaptation of the radio play The Paradise of Death, the books were identified as being part of the Target series on their title pages; The Paradise of Death, published in April 1994 as No. 156 in the "Doctor Who Library", was the last book to be connected to Target. Reprints of the older novelisations with new covers were published until March 1994, using the Target name. Further novelisations of Doctor Who-related productions were published by Virgin under the New Adventures and Missing Adventures lines (including an adaptation of the BBC Radio play The Ghosts of N-Space and the independently-produced spin-offs Downtime and '), while BBC Books would later adapt the 1996 TV-movie and the 2003 webcast, Scream of the Shalka.
  • Target Books var et britisk varemerke, som ble etablert i 1973 av Universal-Tandem Publishing Co Ltd, en utgiver av billigbøker. Varemerket ble etablert for å gi ut barnebøker og for å komplementere Tandem, som ga ut bøker for voksne. Varemerket ble kjent gjennom utgivelsene av bøker basert på science fiction-serien Doctor Who. I 1975 ble Universal-Tandem solgt til Howard and Wyndham. Selskapet ble døpt om til Tandem Publishing Ltd og deretter fusjonert med Howard and Wyndhams forlag WH Allen i 1976. Det nye selskapet ble kalt Wyndham Publications Ltd. I 1977 og 1978 ble Wyndham-navnet faset ut og frem til 1991 ble Target-bøkene utgitt av billigbokdelen av WH Allen & Co. Den mest produktive skribenten for Doctor Who-bøkene var Terrance Dicks. Andre skribenter for serien var Ian Marter, Malcolm Hulke, Philip Hinchcliffe og Nigel Robinson (som også var redaktør for serien en stund). Nesten hver eneste historie fra Doctor Who ble det laget bøker av, unntatt tre manuskript av Douglas Adams og to av Eric Saward. Saward var motvillig når det gjaldt å skrive disse bøkene selv på grunn av at skaperen av dalekene, Terry Nation, ville få mye av inntektene som egentlig skulle gå til forfatteren. Dette er også grunnen til at ingen andre forfattere skrev disse bøkene. Selskapet ga også ut bøker for barn basert på andre filmer og TV-serier. De produserte også originale barnebøker og bøker for ungdom. WH Allen ble kjøpt opp av Virgin Group på slutten av 1980-tallet og døpt om til Virgin Publishing i 1991. Ifølge internettsiden On Target, sluttet de å bruke Target-merket etter utgivelsen av Victor Pembertons Doctor Who - The Pescatons høsten 1991. Likevel ble merket brukt da Virgin senere ga ut bøker basert på historiene The Evil of the Daleks og The Power of the Daleks og en bok basert på hørespillet The Paradise of Death. The Paradise of Death ble gitt ut i april 1994 som bok nr. 156 i "Doctor Who Library" og var den siste boken forbundet med Target. Andre bøker basert på Doctor Who-relaterte produksjoner ble og vil bli gitt ut av Virgin i seriene New Adventures og Missing Adventures (inkludert hørespillet The Ghosts of N-Space og spin-offene Downtime og '). BBC Books ga ut boken basert på TV-filmen fra 1996 og Scream of the Shalka.
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  • Target Books was a British publishing imprint, established in 1973 by Universal-Tandem Publishing Co Ltd, a paperback publishing company. The imprint was established as a children's imprint to complement the adult Tandem imprint, and became well known for their highly successful range of novelisations and other assorted books based on the popular science-fiction television series Doctor Who.
  • Target Books var et britisk varemerke, som ble etablert i 1973 av Universal-Tandem Publishing Co Ltd, en utgiver av billigbøker. Varemerket ble etablert for å gi ut barnebøker og for å komplementere Tandem, som ga ut bøker for voksne. Varemerket ble kjent gjennom utgivelsene av bøker basert på science fiction-serien Doctor Who. I 1975 ble Universal-Tandem solgt til Howard and Wyndham.
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  • Target Books
  • Target Books
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