Taco Bueno is a U.S. -based fast-food restaurant chain specializing in Tex-Mex-style Mexican cuisine. Currently headquartered in Farmers Branch, Texas, the first location was in Abilene, Texas in 1967. The company has locations in Arkansas, Kansas, Missouri, Nebraska, New Mexico, Oklahoma, Texas, and Louisiana with concentrations in North Texas and Oklahoma.
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- 1967-01-01 00:00:00 (xsd:date)
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- John Miller (CEO), Bill Waugh (Founder)
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- 1967-01-01 00:00:00 (xsd:date)
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- John Miller (CEO), Bill Waugh (Founder)
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- Taco Bueno is a U.S. -based fast-food restaurant chain specializing in Tex-Mex-style Mexican cuisine. Currently headquartered in Farmers Branch, Texas, the first location was in Abilene, Texas in 1967. The company has locations in Arkansas, Kansas, Missouri, Nebraska, New Mexico, Oklahoma, Texas, and Louisiana with concentrations in North Texas and Oklahoma. The chain currently includes 169 restaurants, including recent additions in Kansas City, Missouri;Conroe, Texas; Alexandria, Louisiana; and Harker Heights, Texas. Contracts for 2008 include more stores in Indiana and Louisville, Kentucky. Taco Bueno was started by Bill Waugh, an Abilene Christian University art graduate. In 1981 Taco Bueno was acquired by British food manufacturer Unigate, then was sold to Carl's Jr. 's franchisor CKE Restaurants in 1996. The private investment group Jacobson Partners purchased the chain in 2001, and in 2005 Palladium Equity Partners procured the company. The chain differentiates itself from competitors such as Taco Bell by promoting its use of fresh ingredients. This is emphasized by television and radio ad campaigns that focus on employees of an unnamed Mexican fast-food chain spying on Taco Bueno to determine why Bueno's food has a superior taste.
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- Quick Service Restaurants
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- Taco Bueno is a U.S. -based fast-food restaurant chain specializing in Tex-Mex-style Mexican cuisine. Currently headquartered in Farmers Branch, Texas, the first location was in Abilene, Texas in 1967. The company has locations in Arkansas, Kansas, Missouri, Nebraska, New Mexico, Oklahoma, Texas, and Louisiana with concentrations in North Texas and Oklahoma.
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