TBWA Worldwide is an international advertising agency headquartered in New York City. The Agency is a unit of Omnicom Group, the world's largest advertising agency holding company. It was founded in 1970 in Paris, France, by Tragos (American, Management), Bonnange (French, Marketing), Wiesendanger (Swiss, Creation), and Ajroldi (Italian, Client Services). The first letter of each founder's name provided the initials for the new organization. They were purchased by the Omnicom Group in 1993.

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  • TBWA Worldwide is an international advertising agency headquartered in New York City. The Agency is a unit of Omnicom Group, the world's largest advertising agency holding company. It was founded in 1970 in Paris, France, by Tragos (American, Management), Bonnange (French, Marketing), Wiesendanger (Swiss, Creation), and Ajroldi (Italian, Client Services). The first letter of each founder's name provided the initials for the new organization. They were purchased by the Omnicom Group in 1993. During the 1990s Omnicom merged TBWA with other top creative agencies including Chiat/Day and Hunt Lascaris, building a network of creative agencies around the world. Over time it set up agencies in more and more markets, both through affiliations, joint ventures and wholly owned companies. It started to attract global clients who helped develop and strengthen its network. In the United States, TBWA operates through TBWA\Chiat\Day, with offices in Los Angeles and New York. In other parts of the world the company also operates under a mixed brand name such as TBWA Hunt Lascaris, a highly awarded agency based in South Africa, TBWA\CONCEPT UNIT, West Africa's most awarded creative agency and TBWA RAAD an emerging operation that spans the Middle East and North Africa. Within the Omnicom Group of Companies TBWA is generally partnered with OMD and PHD for Media solutions, TEQUILA for below the line marketing communications, Ketchum and Gavin Anderson for Public Relations and Investor Relations and Agency. com for interactive. That said, in specific markets it partners or works with other Diversified Advertising Services (DAS) agencies within Omnicom's portfolio. In the mid-1990s TBWA began expanding globally spreading rapidly. It began acquiring global accounts such as Master Foods that helped strengthen the breadth and depth of its offering, so much so that in 2004 it was named by Advertising Age as Global Agency Network of the Year.
  • Die TBWA ist eine international agierende Fullservice-Werbeagentur, die 1969 in der Schweiz gegründet wurde und mittlerweile eines der weltweit größten Agenturnetzwerke bildet. Der Name setzt sich aus den Anfangsbuchstaben der Nachnamen der vier Gründer: Bill Tragos (Griechenland), Claude Bonnange (Frankreich), Uli Wiesendanger (Schweiz) sowie Paolo Ajroldi (Italien) zusammen. TBWA unterhält derzeit 258 Büros in 77 Ländern. Seit 1993 gehört TBWA zur weltweit tätigen Holding Omnicom Group, Inc. , New York. In den Jahren 2007 und 2009 wurde das TBWA-Netzwerk mit dem Titel „Global Advertising Agency of the Year“ von Adweek Magazine ausgezeichnet. Chairman ist Jean-Marie Dru. Die Agentur arbeitet unter anderem für Adidas, Absolut Vodka, Apple, Beiersdorf AG, BMW, Henkel KGaA, McDonald’s, Nissan, Mars Incorporated und Sony PlayStation.
  • TBWA\ ou TBWA\Worldwide est une agence de publicité basée à New York, mais opérant à l'échelle internationale avec 258 agences dans 75 pays et plus de 9700 employés. L'agence est une unité de Omnicom Group, le premier groupe mondial de communication.
  • TBWA是Omnicom旗下的全球性广告公司，在业内以创意成名。 在中国TBWA的译名叫做“李岱艾”，是因为进入中国的时候与香港的一间公司合并，这一家公司叫做Lee Davis Ayre，初期TBWA中国叫作TBWA\Lee Davis，后期已经把\Lee Davis去掉，但中文译名依然叫做“李岱艾广告”。 主要客户有： adidas NISSAN apple Sony Play Station Chivas TBWA的核心方法论是DISRUPT\ON，即颠覆性创意。意思是寻找市场、消费者、沟通中的惯例（Convention），然后试着去保留或者颠覆（Disruption），然后达到品牌和企业的愿景（Vision）。 TBWA另外有方法论是CONNECT\ON，以园盘的图示表达通过各种接触点与消费者密切接触。所以“\”也成为了TBWA的图腾。 TBWA的线下（BTL）公司叫做TEQUILA\，包括CRM，Event Marketing，网络行销等各种新媒介的非大众广告。 TBWA\SHANGHAI的地址是上海市南苏州路1295号三楼。
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  • TBWA Worldwide is an international advertising agency headquartered in New York City. The Agency is a unit of Omnicom Group, the world's largest advertising agency holding company. It was founded in 1970 in Paris, France, by Tragos (American, Management), Bonnange (French, Marketing), Wiesendanger (Swiss, Creation), and Ajroldi (Italian, Client Services). The first letter of each founder's name provided the initials for the new organization. They were purchased by the Omnicom Group in 1993.
  • Die TBWA ist eine international agierende Fullservice-Werbeagentur, die 1969 in der Schweiz gegründet wurde und mittlerweile eines der weltweit größten Agenturnetzwerke bildet. Der Name setzt sich aus den Anfangsbuchstaben der Nachnamen der vier Gründer: Bill Tragos (Griechenland), Claude Bonnange (Frankreich), Uli Wiesendanger (Schweiz) sowie Paolo Ajroldi (Italien) zusammen. TBWA unterhält derzeit 258 Büros in 77 Ländern.
  • TBWA\ ou TBWA\Worldwide est une agence de publicité basée à New York, mais opérant à l'échelle internationale avec 258 agences dans 75 pays et plus de 9700 employés. L'agence est une unité de Omnicom Group, le premier groupe mondial de communication.
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  • TBWA Worldwide
  • TBWA
  • TBWA
  • TBWA
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