Swiftcover was formed in 2005 by a group of former Churchill Insurance executives. In 2007 AXA UK acquired swiftcover. com. It is now a wholly owned subsidiary of AXA UK plc which forms part of AXA Group. It claims to be the only 100% online internet based insurance company in the UK, and that it has no call centres because it sells all policies over the internet.

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  • Swiftcover was formed in 2005 by a group of former Churchill Insurance executives. In 2007 AXA UK acquired swiftcover. com. It is now a wholly owned subsidiary of AXA UK plc which forms part of AXA Group. It claims to be the only 100% online internet based insurance company in the UK, and that it has no call centres because it sells all policies over the internet.
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  • swiftcover.com
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  • 2005 (xsd:integer)
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  • The Advertising Standards Authority (ASA) ruled that the swiftcover.com advert was misleading following complaints the singer would not have been able to buy cover since the insurer excluded people working in the entertainment industry. The ASA received 12 complaints about the advert from viewers who said it was misleading because it was suggested Iggy Pop was insured by swiftcover.com. In the advert, the musician said: "I got it swiftcovered. I got insurance on my insurance!"
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  • Swiftcover was formed in 2005 by a group of former Churchill Insurance executives. In 2007 AXA UK acquired swiftcover. com. It is now a wholly owned subsidiary of AXA UK plc which forms part of AXA Group. It claims to be the only 100% online internet based insurance company in the UK, and that it has no call centres because it sells all policies over the internet.
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  • Swiftcover
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  • swiftcover.com
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