Sparks is a caffeinated alcohol beverage, one of the first such beverages. Its active ingredients caffeine, taurine, ginseng and guarana were common to energy drinks; however, its additional focus on alcohol was not.
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- 2002-01-01 00:00:00 (xsd:date)
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- Sparks is a caffeinated alcohol beverage, one of the first such beverages. Its active ingredients caffeine, taurine, ginseng and guarana were common to energy drinks; however, its additional focus on alcohol was not. As of December 2008, at the behest of San Francisco and 13 states, distributor MillerCoors LLC is taking the caffeine out of its Sparks line of energy drinks, which list ginseng, taurine and 6 to 7 percent alcohol among its other ingredients, as well as changing its marketing campaign. "We're doing it to protect the public health of our young people and to reform business practices," said S.F. City Attorney Dennis Herrera. Stores are now selling a new variety of Sparks without the caffeine and taurine. There is not a "+" or "-" located on the can. Its packaging states a 6% alcoholic content by volume. Its flavor is similar to standard energy drinks such as Red Bull, Monster Energy, and Rockstar, with a tart, sugary taste. Sparks currently is available in 16oz silver cans with bright orange tops, with a "+" printed near the top and a "-" printed near the bottom, to give the can a battery-like appearance. A sugar-free "Sparks Light", version with a bright blue top, is also produced. A higher alcohol version (7%) called "Sparks Plus" is available in both 16oz and 24oz cans and has a black top. Created by San Francisco-based beverage marketing firm McKenzie River Corporation, early marketing relied on word of mouth primed by giving away large quantities of the beverage. Its critics dislike the high acidity, sweetness, and blatantly artificial flavor. Ironically, fans like the beverage for the same reasons, although the caffeine and high alcohol content, as well as the herbal components, also play a factor. Sparks also has a tendency to change the color of the tongue and teeth temporarily, after consumption of several of these beverages due to FD&C Yellow No.5. In some regions this discoloration is referred to as "Sparks Mouth". The drink caught on within the American hipster community, which has been known for its ironic glorification of several other cheap, low-grade alcoholic beverages. On August 14, 2006, Miller Brewing announced it had completed the purchase of Sparks from McKenzie River Corp. for $215 million cash. Miller had been producing Sparks prior to this purchase. It is currently producing it under the Steel Brewing Company label of Milwaukee, Wisconsin.
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- please give a reliable source for this assertion. Gawker's "are you a hipster" quiz does not seem reliable.
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- Sparks Light, Sparks Plus
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- Sparks is a caffeinated alcohol beverage, one of the first such beverages. Its active ingredients caffeine, taurine, ginseng and guarana were common to energy drinks; however, its additional focus on alcohol was not.
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