A shill is an associate of a person selling goods or services or a political group, who pretends no association to the seller/group and assumes the air of an enthusiastic customer. The intention of the shill is, using crowd psychology, to encourage others unaware of the set-up to purchase said goods or services or support the political group's ideological claims. Shills are often employed by confidence artists. The term plant is also used.

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  • A shill is an associate of a person selling goods or services or a political group, who pretends no association to the seller/group and assumes the air of an enthusiastic customer. The intention of the shill is, using crowd psychology, to encourage others unaware of the set-up to purchase said goods or services or support the political group's ideological claims. Shills are often employed by confidence artists. The term plant is also used. Shilling is illegal in many circumstances and in many jurisdictions because of the frequently fraudulent and damaging character of their actions. However, if a shill does not place uninformed parties at a risk of loss, but merely generates "buzz", the shill's actions may be legal. For example, a person planted in an audience to laugh and applaud when desired, or to participate in on-stage activities as a "random member of the audience", is a type of legal shill. "Shill" can also be used pejoratively to describe a critic who appears either all-too-eager to heap glowing praise upon mediocre offerings, or who acts as an apologist for glaring flaws. In this sense, they would be an implicit "shill" for the industry at large, possibly because their income is tied to its prosperity.
  • Ein Lockvogel ist eine Person, die im Auftrag von Dienstleistern oder Produzenten im Sinne einer Interessenvertretung bestimmte Waren bewirbt, die der Konkurrenz abwertet oder andere Handlungen im Interesse des Auftraggebers ausführt, dabei aber die eigene Parteilichkeit verschweigt. Die Absicht hinter dem Einsatz basiert auf dem Ausnutzen von Mundpropaganda, dem Glauben potentieller Kunden auf authentische Empfehlungen (anderer scheinbar unbedarfter Kunden). Es ist demnach eine Form der Täuschung.
  • サクラとは、桜の花がパッと咲いて、さっと散ることから、その場面の盛り上げ役のことをいう。「偽客」と書いて「サクラ」と読ませるのは露天商などが用いた当て字が一般に広まったもの。
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  • A shill is an associate of a person selling goods or services or a political group, who pretends no association to the seller/group and assumes the air of an enthusiastic customer. The intention of the shill is, using crowd psychology, to encourage others unaware of the set-up to purchase said goods or services or support the political group's ideological claims. Shills are often employed by confidence artists. The term plant is also used.
  • Ein Lockvogel ist eine Person, die im Auftrag von Dienstleistern oder Produzenten im Sinne einer Interessenvertretung bestimmte Waren bewirbt, die der Konkurrenz abwertet oder andere Handlungen im Interesse des Auftraggebers ausführt, dabei aber die eigene Parteilichkeit verschweigt. Die Absicht hinter dem Einsatz basiert auf dem Ausnutzen von Mundpropaganda, dem Glauben potentieller Kunden auf authentische Empfehlungen (anderer scheinbar unbedarfter Kunden).
  • サクラとは、桜の花がパッと咲いて、さっと散ることから、その場面の盛り上げ役のことをいう。「偽客」と書いて「サクラ」と読ませるのは露天商などが用いた当て字が一般に広まったもの。
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  • Shill
  • Lockvogel (Person)
  • サクラ (おとり)
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