Salesforce Marketing Cloud (formerly known as ExactTarget) is a provider of digital marketing automation and analytics software and services. It was founded in 2000 under the name ExactTarget. The company filed for an IPO in 2007, but then withdrew its filing two years later and raised $145 million in funding. It acquired CoTweet, Pardot, iGoDigital and Keymail Marketing. In 2012, it raised $161.5 million in an initial public offering, before being acquired by Salesforce for $2.5 billion in 2013. ExactTarget was renamed to Salesforce Marketing Cloud in 2014 after the acquisition by Salesforce.

Property Value
dbo:abstract
  • Salesforce Marketing Cloud (formerly known as ExactTarget) is a provider of digital marketing automation and analytics software and services. It was founded in 2000 under the name ExactTarget. The company filed for an IPO in 2007, but then withdrew its filing two years later and raised $145 million in funding. It acquired CoTweet, Pardot, iGoDigital and Keymail Marketing. In 2012, it raised $161.5 million in an initial public offering, before being acquired by Salesforce for $2.5 billion in 2013. ExactTarget was renamed to Salesforce Marketing Cloud in 2014 after the acquisition by Salesforce. (en)
dbo:foundationPlace
dbo:foundedBy
dbo:foundingDate
  • 2000-12-15 (xsd:date)
dbo:foundingYear
  • 2000-01-01 (xsd:date)
dbo:industry
dbo:locationCity
dbo:numberOfEmployees
  • 1800 (xsd:integer)
dbo:numberOfLocations
  • 14 (xsd:integer)
dbo:parentCompany
dbo:revenue
  • 2.923E8
dbo:thumbnail
dbo:wikiPageExternalLink
dbo:wikiPageID
  • 26676783 (xsd:integer)
dbo:wikiPageRevisionID
  • 745123844 (xsd:integer)
dbp:areaServed
  • Worldwide
dbp:keyPeople
  • Scott McCorkle, CEO
dbp:logo
  • 220 (xsd:integer)
dct:subject
http://purl.org/linguistics/gold/hypernym
rdf:type
rdfs:comment
  • Salesforce Marketing Cloud (formerly known as ExactTarget) is a provider of digital marketing automation and analytics software and services. It was founded in 2000 under the name ExactTarget. The company filed for an IPO in 2007, but then withdrew its filing two years later and raised $145 million in funding. It acquired CoTweet, Pardot, iGoDigital and Keymail Marketing. In 2012, it raised $161.5 million in an initial public offering, before being acquired by Salesforce for $2.5 billion in 2013. ExactTarget was renamed to Salesforce Marketing Cloud in 2014 after the acquisition by Salesforce. (en)
rdfs:label
  • Salesforce Marketing Cloud (en)
owl:sameAs
prov:wasDerivedFrom
foaf:depiction
foaf:homepage
foaf:isPrimaryTopicOf
foaf:name
  • Salesforce Marketing Cloud (en)
is dbo:knownFor of
is dbo:product of
is dbo:wikiPageRedirects of
is foaf:primaryTopic of