The Sakis Rouvas Collection is a ready-to-wear fashion brand headed by Greek entertainer Sakis Rouvas, launched exclusively to Greece's largest multinational department store franchise, Sprider Store, in 2010, and making Rouvas the first Greek artist to have his own fashion line. It was also released as part of a strategy by the department store to overcome the economic crisis of the late 2000s.
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- The Sakis Rouvas Collection is a ready-to-wear fashion brand headed by Greek entertainer Sakis Rouvas, launched exclusively to Greece's largest multinational department store franchise, Sprider Store, in 2010, and making Rouvas the first Greek artist to have his own fashion line. It was also released as part of a strategy by the department store to overcome the economic crisis of the late 2000s. The brand caters to both sexes in contemporary youth styles that exhibit the personal style of Rouvas, who has influenced fashion in the Greek music industry, while staying affordable to a majority of consumers. The clothing was created by a group of professional designers and stylists, while Rouvas is creatively active in the design process and has final say of the execution. Rouvas' marketing innovation was reviewed positively by critics.
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- 2010-01-01 00:00:00 (xsd:date)
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- Sakis Rouvas Collection logo
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- The Sakis Rouvas Collection is a ready-to-wear fashion brand headed by Greek entertainer Sakis Rouvas, launched exclusively to Greece's largest multinational department store franchise, Sprider Store, in 2010, and making Rouvas the first Greek artist to have his own fashion line. It was also released as part of a strategy by the department store to overcome the economic crisis of the late 2000s.
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