Regulatory Focus Theory (RFT) is a goal pursuit theory formulated by Columbia University psychology professor and researcher E. Tory Higgins regarding peoples’ perceptions in the decision making process. RFT examines the relationship between the motivation of a person and the way in which they go about achieving their goal . This psychological theory, like many others, is applied in communication, specifically in the subfields of nonverbal communication and persuasion.
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- Regulatory Focus Theory (RFT) is a goal pursuit theory formulated by Columbia University psychology professor and researcher E. Tory Higgins regarding peoples’ perceptions in the decision making process. RFT examines the relationship between the motivation of a person and the way in which they go about achieving their goal . This psychological theory, like many others, is applied in communication, specifically in the subfields of nonverbal communication and persuasion.
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- Regulatory Focus Theory (RFT) is a goal pursuit theory formulated by Columbia University psychology professor and researcher E. Tory Higgins regarding peoples’ perceptions in the decision making process. RFT examines the relationship between the motivation of a person and the way in which they go about achieving their goal . This psychological theory, like many others, is applied in communication, specifically in the subfields of nonverbal communication and persuasion.
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