Reactrix was an American company that provided technology for interactive out-of-home advertising and entertainment. Its large-format interactive displays were located in more than 175 malls, theaters and other public spaces across the U.S. , mostly in the top 20 TV markets. The company's proprietary technology projected branded messages onto 6-foot by 8-foot surfaces. Images instantly responded to movement or gestures, allowing people to interact with them.

PropertyValue
dbpedia-owl:Organisation/foundationDate
  • 2001-10-25 (xsd:date)
dbpedia-owl:Organisation/foundationPlace
dbpedia-owl:Organisation/keyPerson
dbpedia-owl:Organisation/keyPersonPosition
  • Matt Bell, Founder & CSO
  • Mike Ribero, CEO
dbpedia-owl:Organisation/locationCity
dbpedia-owl:Organisation/numberOfEmployees
  • 85 (xsd:integer)
dbpedia-owl:Organisation/slogan
  • Play That Works
dbpedia-owl:foundationDate
  • 2001-10-25 (xsd:date)
dbpedia-owl:foundationPlace
dbpedia-owl:keyPerson
dbpedia-owl:keyPersonPosition
  • Matt Bell, Founder & CSO
  • Mike Ribero, CEO
dbpedia-owl:locationCity
dbpedia-owl:numberOfEmployees
  • 85 (xsd:integer)
dbpedia-owl:slogan
  • Play That Works
dbpprop:abstract
  • Reactrix was an American company that provided technology for interactive out-of-home advertising and entertainment. Its large-format interactive displays were located in more than 175 malls, theaters and other public spaces across the U.S. , mostly in the top 20 TV markets. The company's proprietary technology projected branded messages onto 6-foot by 8-foot surfaces. Images instantly responded to movement or gestures, allowing people to interact with them. Each installation included an infrared camera, a computer, and a projector. As a person interacted with the projected image, the camera tracked his or her movements and fed that information to the computer; the computer adjusted the image to make it appear to react to the person. Matt Bell, the company's founder and chief scientist, conceived the system as part of his computer science thesis at Stanford University. On 15 October 2008, the company was reported to be in receivership with its assets for sale; and was eventually liquidated by a wind-down specialist firm in December, 2008. Other companies remaining in the industry of interactive projections for marketing and retail experiences include Gesturetek. and Snibbe Interactive
dbpprop:companyName
  • Reactrix Systems, Inc.
dbpprop:companySlogan
  • Play That Works
dbpprop:companyType
  • Private
dbpprop:foundation
dbpprop:homepage

dbpprop:keyPeople
dbpprop:locationCity
dbpprop:locationCountry
  • USA
dbpprop:numEmployees
  • 85 (xsd:integer)
dbpprop:owner
  • Privately held
dbpprop:reference
dbpprop:wikiPageUsesTemplate
rdf:type
rdfs:comment
  • Reactrix was an American company that provided technology for interactive out-of-home advertising and entertainment. Its large-format interactive displays were located in more than 175 malls, theaters and other public spaces across the U.S. , mostly in the top 20 TV markets. The company's proprietary technology projected branded messages onto 6-foot by 8-foot surfaces. Images instantly responded to movement or gestures, allowing people to interact with them.
rdfs:label
  • Reactrix Systems
skos:subject
foaf:homepage
foaf:name
  • Reactrix Systems, Inc.
foaf:page
is dbpprop:redirect of