PureVia is a stevia-based sugar substitute developed jointly by Whole Earth Sweetener Company which is a wholly owned subsidiary of artificial sweetener company Merisant. It is currently distributed and marketed by Whole Earth Sweetener Company as a tabletop sweetener and as a food ingredient. PureVia competes against Coca-Cola and Cargill's jointly developed Truvia brand of stevia-extract sweetener.

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  • PureVia is a stevia-based sugar substitute developed jointly by Whole Earth Sweetener Company which is a wholly owned subsidiary of artificial sweetener company Merisant. It is currently distributed and marketed by Whole Earth Sweetener Company as a tabletop sweetener and as a food ingredient. PureVia competes against Coca-Cola and Cargill's jointly developed Truvia brand of stevia-extract sweetener.
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  • PureVia is a stevia-based sugar substitute developed jointly by Whole Earth Sweetener Company which is a wholly owned subsidiary of artificial sweetener company Merisant. It is currently distributed and marketed by Whole Earth Sweetener Company as a tabletop sweetener and as a food ingredient. PureVia competes against Coca-Cola and Cargill's jointly developed Truvia brand of stevia-extract sweetener.
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  • PureVia
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