The premium business model is the business concept of offering high end product and services. Notable examples of this model in the auto industry are BMW and Mercedes-Benz. By appealing to discriminating consumers, this business model seeks a higher profit margin on lower sales volume.
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- The premium business model is the business concept of offering high end product and services. Notable examples of this model in the auto industry are BMW and Mercedes-Benz. By appealing to discriminating consumers, this business model seeks a higher profit margin on lower sales volume.
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- The premium business model is the business concept of offering high end product and services. Notable examples of this model in the auto industry are BMW and Mercedes-Benz. By appealing to discriminating consumers, this business model seeks a higher profit margin on lower sales volume.
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