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- Peta Jane Buscombe, Baroness Buscombe is a Conservative member of the House of Lords. She married Philip John Buscombe in 1980. Baroness Buscombe is Chairman of the Press Complaints Commission, which she joined in April 2009. Previously, she was Chief Executive of the Advertising Association, where she worked to restructure the organisation to become a high level think tank and the single voice for the advertising industry; representing advertisers, agencies and media owners. She pledged to influence government and regulators at the most senior levels, both in the UK and Brussels, and to work to create a healthier climate of belief in the importance of the advertising industry. She was educated at Rosebery Grammar School, Epsom, and the Inns of Court School of Law. She was called to the Bar at the Inner Temple in 1977 and worked as a Legal Advisor for the Dairy Trade Federation from 1979 to 1980. She then worked for Barclays Bank International and Barclays Bank plc until 1984, after which she was Assistant Secretary for the Institute of Practitioners in Advertising until 1987. She stood as the Conservative candidate in Slough (UK Parliament constituency) for the 1997 General Election. She is presently a Director of Three Valleys Water and was formerly Joint Managing Partner of Buscombe and Fiala, an International Art Business and Legal Counsel for Barclays Bank. In 1998 she was made a Life peer as Baroness Buscombe, of Goring in the County of Oxfordshire. She has been a Conservative front bench spokesman in the House of Lords on several briefs including Trade and Industry, Social Security, Legal Affairs, Cabinet Office Affairs, Home Office and Culture, Media and Sport. Quotations • Marketing Week (07/03/08) Editor Stuart Smith describes Peta Buscombe, Chief Executive of the Advertising Association as the “most formidable advocate the commercial communications sector has seen in years. ” • Campaign (15/02/08) Campaign noted the Advertising Association’s “long running talks with ministers and officials in the hope of winning recognition for the industry’s role as a dynamic force and centre of excellence. ” Editor Claire Beale, highlighted that the Advertising Association “deserve full credit for pushing the ad industry on to the creative agenda” and “are well placed to use this new relationship with Downing Street to fight adland’s corner. ” • Media Week (05/02/08) Editor Steve Barrett: “The industry, including ISBA, the IPA and the media owner trade bodies, rounded up its chariots behind the Advertising Association - led since January last year by Chief Executive Baroness Peta Buscombe - and is finally starting to take on the opposing lobbying forces at their own game. ” • Marketing (30/01/08) Editor Lucy Barrett: “Under her (Baroness Buscombe) guidance the Advertising Association has regrouped, reorganized and is conducting itself admirably. Buscombe should be applauded for defending the industry, and doing it a favour. ” Gemma Charles: “The profile of the organization has rocketed and there is a real feeling that the AA has the ears of the people in power” and highlights the Government’s obesity strategy, which was “notable for its absence of restrictions on marketers,” writing “it is impossible to quantify Buscombe’s influence, [but] without her, it may have been a different story” . • PR Week (27/04/07) “The time is right now for the AA to go on the front foot and she (Peta Buscombe) is speaking out for what she believes in: freedom”.
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