PayPerPost (PPP) is a website which helps content creators such as bloggers find advertisers willing to sponsor specific content. The advertisers create opportunities ("opps") that describe the content they are looking for (e.g. feedback, reviews, buzz, creative, video). The bloggers (sometimes referred to as "Posties") then choose opportunities in their area of interest.
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- The Consumer Generated Advertising Marketplace
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- The Consumer Generated Advertising Marketplace
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- PayPerPost (PPP) is a website which helps content creators such as bloggers find advertisers willing to sponsor specific content. The advertisers create opportunities ("opps") that describe the content they are looking for (e.g. feedback, reviews, buzz, creative, video). The bloggers (sometimes referred to as "Posties") then choose opportunities in their area of interest. Once the blogger has written a blog post or posted a video that matches the requirements, PPP then reviews the post against its requirements (e.g. topic, tone, length) and PPP terms of service (e.g. disclosure required, no adult content), and handles payment. In April 2007, PPP introduced a segmentation system whereby advertisers can limit which bloggers qualify for their opportunity. The system uses criteria such as Google Page Rank, Alexa rank, blogger quality rank, RealRank and blog categories. They can also exclude blogs on certain domains. PayPerPost sparked controversy in its first year, with critics saying that sponsored blogging was unethical. It has received sustained criticism from technology blogger Michael Arrington and sustained support from technology blogger Andy Beard. Some supporters said that sponsored blogging helps "blue-collar bloggers", and PayPerPost members asserts that there is room for all views in the blogosphere. PayPerPost is a business unit of IZEA, founded by Ted Murphy, who had also founded the interactive agency MindComet and the BlogStar Network, designed to connect advertisers with bloggers in a manual, non-marketplace fashion. "BlogStar Network" was later absorbed by PayPerPost.
- Con il termine Pay Per Post s'intende una attività di promozione online utilizzata nei blog, siti web e reti di advertising. Un inserzionista, interessato a promuovere il proprio sito web, si rivolge ad uno o più blogger (o webmaster) per ottenere quello che può essere chiamato un redazionale, un contenuto che parla del prodotto o servizio offerto con link al sito dell'azienda. Questa tecnica può essere utilizzata per incrementare la popolarità di un sito in maniera artificiosa. Attualmente è in atto una discussione sulla opportunità o meno di utilizzare questo strumento di marketing e come debba essere classificato dai motori di ricerca, e se debba essere di pubblico dominio o meno il fatto che i blogger siano pagati per scrivere.
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- The Consumer Generated Advertising Marketplace
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- PayPerPost (PPP) is a website which helps content creators such as bloggers find advertisers willing to sponsor specific content. The advertisers create opportunities ("opps") that describe the content they are looking for (e.g. feedback, reviews, buzz, creative, video). The bloggers (sometimes referred to as "Posties") then choose opportunities in their area of interest.
- Con il termine Pay Per Post s'intende una attività di promozione online utilizzata nei blog, siti web e reti di advertising. Un inserzionista, interessato a promuovere il proprio sito web, si rivolge ad uno o più blogger (o webmaster) per ottenere quello che può essere chiamato un redazionale, un contenuto che parla del prodotto o servizio offerto con link al sito dell'azienda. Questa tecnica può essere utilizzata per incrementare la popolarità di un sito in maniera artificiosa.
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