Overwaitea Foods is a regional chain of supermarkets located in British Columbia, Canada. On March 8, 1915, Robert C. Kidd purchased a store at 746 Columbia Street in New Westminster, British Columbia. He developed several innovative merchandising techniques to attract customers to his store including odd-penny pricing and selling 18 ounces of tea for the price of a pound. The store was soon known as the "over-weight tea" store.
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- 1915-01-01 00:00:00 (xsd:date)
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- B.C.'s very own food people.
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- 1915-01-01 00:00:00 (xsd:date)
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- B.C.'s very own food people.
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- Overwaitea Foods is a regional chain of supermarkets located in British Columbia, Canada. On March 8, 1915, Robert C. Kidd purchased a store at 746 Columbia Street in New Westminster, British Columbia. He developed several innovative merchandising techniques to attract customers to his store including odd-penny pricing and selling 18 ounces of tea for the price of a pound. The store was soon known as the "over-weight tea" store. When Kidd opened his second store, he decided to call it "Overwaitea". In 1968, Overwaitea was purchased by Jim Pattison. As of January 2007, the chain operated 16 outlets throughout the province, primarily in the smaller towns of British Columbia, while a number of stores formerly operated under the Overwaitea brand have since been converted to that of its sister chain, Save-On-Foods. Their parent company, the Overwaitea Food Group, also owns Urban Fare, PriceSmart Foods and Cooper's Foods. All are owned by the Jim Pattison Group.
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- B.C.'s very own food people.
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- Overwaitea Foods is a regional chain of supermarkets located in British Columbia, Canada. On March 8, 1915, Robert C. Kidd purchased a store at 746 Columbia Street in New Westminster, British Columbia. He developed several innovative merchandising techniques to attract customers to his store including odd-penny pricing and selling 18 ounces of tea for the price of a pound. The store was soon known as the "over-weight tea" store.
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