Operative is a global organization that provides media companies with ad management technology, ad trafficking services, and business process management consulting to improve all aspects of the digital advertising lifecycle (from pre-sales to collections, trafficking to reconciliation).
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- Operative is a global organization that provides media companies with ad management technology, ad trafficking services, and business process management consulting to improve all aspects of the digital advertising lifecycle (from pre-sales to collections, trafficking to reconciliation). Operative has three product lines: Managed Services- which includes campaign management and ad trafficking expertise, Professional Services- facilitating software implementation and business process consulting, and the Operative Dashboard- an ASP software solution that serves as an end-to-end ad management platform allowing media publishers to automate contract management, product packaging and pricing, inventory management, campaign reporting and revenue recognition. Headquartered in New York, Operative has offices in Los Angeles and London and employs roughly 280 people worldwide. Operative provides services for some of the top media companies such as Reuters, Dow Jones, National Public Media, NBC Universal,Smart Money, Constant Contact, iVillage, and Fox Interactive Media.
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- Operative Dashboard
Operative Managed Services
Operative Professional Services
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- Operative is a global organization that provides media companies with ad management technology, ad trafficking services, and business process management consulting to improve all aspects of the digital advertising lifecycle (from pre-sales to collections, trafficking to reconciliation).
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