Norbert Schwarz is Provost Professor in the Department of Psychology and the Marshall School of Business at the University of Southern California and a co-director at the USC Dornsife Mind and Society Center. He received a Ph.D. in sociology from the University of Mannheim, Germany (1980) and a "Habilitation" in psychology from the University of Heidelberg, Germany (1986). Schwarz taught at the University of Heidelberg from 1981 to 1992 and served as Scientific Director of ZUMA,now GESIS, an interdisciplinary social science research center(1987–1992). From 1993 to 2013, he worked at the University of Michigan, Ann Arbor, where he held appointments as the Charles Horton Cooley Collegiate Professor of Psychology in the Social Psychology program, Professor of Marketing at the Ross School of B

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dbo:abstract
  • Norbert Schwarz (* 28. März 1953 in Annweiler am Trifels) ist Provost Professor an der University of Southern California, wo er im Department of Psychology und an der Marshall School of Business unterrichtet. Zuvor war er Charles Horton Cooley Collegiate Professor für Sozialpsychologie an der University of Michigan in Ann Arbor und Professor für Marketing an der Business School, Forschungsprofessor im Programm für Umfragemethoden und Forschungsprofessor am Institute for Social Research derselben Universität. Nach seiner Promotion (Universität Mannheim, 1980) und Habilitation (Universität Heidelberg, 1986) war er wissenschaftlicher Direktor des Zentrum für Umfragen, Methoden und Analysen (ZUMA) bevor er 1993 nach USA auswanderte. Norbert Schwarz ist einer der meistzitierten zeitgenössischen Sozialpsychologen. Im Jahre 2004 erhielt er gemeinsam mit Fritz Strack die Wilhelm-Wundt-Medaille der Deutschen Gesellschaft für Psychologie. Für 2015 wurde ihm der Oswald-Külpe-Preis zugesprochen. Er ist Mitglied der American Academy of Arts and Sciences und der Deutschen Akademie der Wissenschaften Leopoldina. Allen seinen Arbeiten ist gemeinsam, dass Personen keine stabilen, zusammenhängenden und leicht abrufbare Einstellungen haben, die zuverlässig gemessen werden könnten. Stattdessen werden Meinungen spontan gebildet und stark von Kontextfaktoren beeinflusst. Diese Einflüsse beinhalten Gefühle wie die Stimmung einer Person oder metakognitive Gefühle, zum Beispiel Verarbeitungsflüssigkeit oder spontan gezogene Schlussfolgerungen über die Bedeutung von Fragen. Außerdem spielt eine Rolle, ob Personen glauben, dass Gefühle und Gedanken für das Urteil relevant sind. (de)
  • Norbert Schwarz is Provost Professor in the Department of Psychology and the Marshall School of Business at the University of Southern California and a co-director at the USC Dornsife Mind and Society Center. He received a Ph.D. in sociology from the University of Mannheim, Germany (1980) and a "Habilitation" in psychology from the University of Heidelberg, Germany (1986). Schwarz taught at the University of Heidelberg from 1981 to 1992 and served as Scientific Director of ZUMA,now GESIS, an interdisciplinary social science research center(1987–1992). From 1993 to 2013, he worked at the University of Michigan, Ann Arbor, where he held appointments as the Charles Horton Cooley Collegiate Professor of Psychology in the Social Psychology program, Professor of Marketing at the Ross School of Business, Research Professor in the Program in Survey Methodology, and Research Professor at the Institute for Social Research. He was a Fellow at the Center for Advanced Study in the Behavioral Sciences (2000/01; 2009/10) and held visiting positions at universities in Europe (e.g., University of Wurzburg, Germany) and Asia (e.g., Hong Kong University of Science and Technology). Norbert Schwarz is among the most frequently cited researchers in Social Psychology and Consumer Psychology. A core theme of his work is that people do not have stable, coherent and readily accessible attitudes that can be reliably measured through self-report. Instead, opinions are constructed on the spot and recent, contextual factors exert a disproportionate influence on judgments. These influences include feelings (such as moods, emotions, and metacognitive experiences), inferences about the meaning implicit in questions, and whether feelings and thoughts are used to form a representation of the target of judgment or the standard against which it is compared. (en)
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  • Norbert Schwarz (en)
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  • Fellow of American Academy of Arts and Sciences, German National Academy of Sciences Leopoldina, American Psychological Association, Association for Psychological Science, Society for Consumer Psychology, Society for Experimental Social Psychology, and Society for Personality and Social Psychology; Wilhelm Wundt Medal; Wilhelm Wundt - William James Award; Rackham Distinguished Graduate Mentor Award (en)
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  • German psychologist
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  • Norbert Schwarz (* 28. März 1953 in Annweiler am Trifels) ist Provost Professor an der University of Southern California, wo er im Department of Psychology und an der Marshall School of Business unterrichtet. Zuvor war er Charles Horton Cooley Collegiate Professor für Sozialpsychologie an der University of Michigan in Ann Arbor und Professor für Marketing an der Business School, Forschungsprofessor im Programm für Umfragemethoden und Forschungsprofessor am Institute for Social Research derselben Universität. Nach seiner Promotion (Universität Mannheim, 1980) und Habilitation (Universität Heidelberg, 1986) war er wissenschaftlicher Direktor des Zentrum für Umfragen, Methoden und Analysen (ZUMA) bevor er 1993 nach USA auswanderte. (de)
  • Norbert Schwarz is Provost Professor in the Department of Psychology and the Marshall School of Business at the University of Southern California and a co-director at the USC Dornsife Mind and Society Center. He received a Ph.D. in sociology from the University of Mannheim, Germany (1980) and a "Habilitation" in psychology from the University of Heidelberg, Germany (1986). Schwarz taught at the University of Heidelberg from 1981 to 1992 and served as Scientific Director of ZUMA,now GESIS, an interdisciplinary social science research center(1987–1992). From 1993 to 2013, he worked at the University of Michigan, Ann Arbor, where he held appointments as the Charles Horton Cooley Collegiate Professor of Psychology in the Social Psychology program, Professor of Marketing at the Ross School of B (en)
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