A non-apology apology is a statement in the form of an apology that is nothing of the sort, a common gambit in politics and public relations. It most commonly entails the speaker saying that he or she is sorry not for a behavior, statement or misdeed, but rather is sorry only because a person who has been aggrieved is requesting the apology, expressing a grievance, or is threatening some form of retribution or retaliation.

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  • A non-apology apology is a statement in the form of an apology that is nothing of the sort, a common gambit in politics and public relations. It most commonly entails the speaker saying that he or she is sorry not for a behavior, statement or misdeed, but rather is sorry only because a person who has been aggrieved is requesting the apology, expressing a grievance, or is threatening some form of retribution or retaliation. An example of a non-apology apology would be to say "I'm sorry if you were offended by my remarks" to someone who has been offended by a statement. This apology does not admit that there was anything wrong with the remarks made, and, additionally, it subtly insinuates that the person taking offense was excessively thin-skinned or irrational in taking offense at the remarks in the first place.
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  • July 2009
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  • A non-apology apology is a statement in the form of an apology that is nothing of the sort, a common gambit in politics and public relations. It most commonly entails the speaker saying that he or she is sorry not for a behavior, statement or misdeed, but rather is sorry only because a person who has been aggrieved is requesting the apology, expressing a grievance, or is threatening some form of retribution or retaliation.
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  • Non-apology apology
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