The Nia effect - is consumer behavior effect, used in branding and states that consumers prefer shortened brand names over long ones and also tend to trim long brand names into short ones themselves.
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- The Nia effect - is consumer behavior effect, used in branding and states that consumers prefer shortened brand names over long ones and also tend to trim long brand names into short ones themselves.
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- The Nia effect - is consumer behavior effect, used in branding and states that consumers prefer shortened brand names over long ones and also tend to trim long brand names into short ones themselves.
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