Multivariate landing page optimization (MVLPO) is a specific form of landing page optimization where multiple variations of visual elements (e.g. , graphics, text) on a webpage are evaluated. For example, a given page may have k choices for the title, m choices for the featured image or graphic, and n choices for the company logo. This example yields k×m×n landing page configurations. The first application of an experimental design for MVLPO was performed by Moskowitz Jacobs Inc.

PropertyValue
dbpprop:abstract
  • Multivariate landing page optimization (MVLPO) is a specific form of landing page optimization where multiple variations of visual elements (e.g. , graphics, text) on a webpage are evaluated. For example, a given page may have k choices for the title, m choices for the featured image or graphic, and n choices for the company logo. This example yields k×m×n landing page configurations. The first application of an experimental design for MVLPO was performed by Moskowitz Jacobs Inc. in 1998 as a simulation/demonstration project for LEGO. MVLPO did not become a mainstream approach until 2003 or 2004. Multivariate landing page optimization can be executed in a live (production) environment, or through simulations and market research surveys.
rdfs:comment
  • Multivariate landing page optimization (MVLPO) is a specific form of landing page optimization where multiple variations of visual elements (e.g. , graphics, text) on a webpage are evaluated. For example, a given page may have k choices for the title, m choices for the featured image or graphic, and n choices for the company logo. This example yields k×m×n landing page configurations. The first application of an experimental design for MVLPO was performed by Moskowitz Jacobs Inc.
rdfs:label
  • Multivariate landing page optimization
owl:sameAs
skos:subject
foaf:page
is dbpprop:redirect of