Media richness theory, sometimes referred to as information richness theory, is a framework that can be used to describe a communications medium by describing its ability to reproduce the information sent over it. It was developed by Richard L. Daft and Robert H. Lengel. For example, a phone call will not be able to reproduce visual social cues such as gestures.

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  • Media richness theory, sometimes referred to as information richness theory, is a framework that can be used to describe a communications medium by describing its ability to reproduce the information sent over it. It was developed by Richard L. Daft and Robert H. Lengel. For example, a phone call will not be able to reproduce visual social cues such as gestures. This makes it less rich (as a communication medium) than video conferencing, which is able to communicate gestures, at least to some extent. More specifically, media richness theory states that the more ambiguous and uncertain a task is, the richer format of media is suitable to it. It is based on contingency theory and information processing theory. Essentially, it explains that richer, more personal means of communication are generally more effective for communication of equivocal issues than leaner, less rich media.
  • Die Medienreichhaltigkeitstheorie ist eine Kommunikationstheorie, die Anforderungen an Kommunikationsmedien erklärt. Sie trifft dazu Aussagen zum Verhältnis der zu kommunizierenden Inhalte und des Mediums, über das die Kommunikation verlaufen sollte. Dieses Verhältnis wird von der Theorie als proportional angegeben. Je vieldeutiger, unzuverlässiger übertragbar und vielschichtiger der zu übermittelnde Sachverhalt ist (Kommunikationsaufgabe), desto reichhaltiger muss nach der Theorie das gewählte Medium sein.
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  • Media richness theory, sometimes referred to as information richness theory, is a framework that can be used to describe a communications medium by describing its ability to reproduce the information sent over it. It was developed by Richard L. Daft and Robert H. Lengel. For example, a phone call will not be able to reproduce visual social cues such as gestures.
  • Die Medienreichhaltigkeitstheorie ist eine Kommunikationstheorie, die Anforderungen an Kommunikationsmedien erklärt. Sie trifft dazu Aussagen zum Verhältnis der zu kommunizierenden Inhalte und des Mediums, über das die Kommunikation verlaufen sollte. Dieses Verhältnis wird von der Theorie als proportional angegeben.
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  • Media richness theory
  • Medienreichhaltigkeitstheorie
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