The Marketing Science Institute (MSI) is a membership-based nonprofit institution, founded in 1961 for marketing executives from approximately 70 sponsoring corporations and academic researchers from over 100 universities worldwide. MSI financially supports academic research for the development—and practical translation—of marketing knowledge on topics of importance to business.
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- The Marketing Science Institute (MSI) is a membership-based nonprofit institution, founded in 1961 for marketing executives from approximately 70 sponsoring corporations and academic researchers from over 100 universities worldwide. MSI financially supports academic research for the development—and practical translation—of marketing knowledge on topics of importance to business. Issues of key importance to business performance are identified by the Board of Trustees, which represents MSI corporations and the academic community. MSI supports studies by academics on these issues and disseminates the results through conferences and workshops, as well as through its publications series.
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- The Marketing Science Institute (MSI) is a membership-based nonprofit institution, founded in 1961 for marketing executives from approximately 70 sponsoring corporations and academic researchers from over 100 universities worldwide. MSI financially supports academic research for the development—and practical translation—of marketing knowledge on topics of importance to business.
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- Marketing Science Institute
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