Mark J. Penn (born January 15, 1954), is the worldwide CEO of the public relations firm Burson-Marsteller and president of the polling firm Penn, Schoen and Berland Associates. In September 2007, he released a book titled Microtrends: The Small Forces Behind Tomorrow's Big Changes, which examines small trends sweeping the world. Penn's clients have included political and business leaders, including U.S. President Bill Clinton, U.K.
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