Made to Stick: Why Some Ideas Survive and Others Die is a book by brothers Chip and Dan Heath published by Random House on January 2, 2007. The book continues the idea of "stickiness" popularized by Malcolm Gladwell in The Tipping Point, seeking to explain what makes an idea or concept memorable or interesting. A similar style to Gladwell's is used, with a number of stories and case studies followed by principles. The stories range from urban legends, such as the "Kidney Heist" in the introduction; to business stories, as with the story of Southwest Airlines, "the low price airline"; to inspirational, personal stories such as that of Floyd Lee, a passionate mess hall manager. Each chapter includes a section entitled "Clinic", in which the principles of the chapter are applied to a specific

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dbo:abstract
  • Fait Pour Coller (ou des idées qui « collent »), sous-titre : Pourquoi certaines idées survivent et d'autres meurent ((en) Made to Stick Why Some Ideas Survive and Others Die) est un livre des frères Chip et Dan Heath publié par Random House en 2007 (ISBN 978-1-4000-6428-1). (fr)
  • Made to Stick: Why Some Ideas Survive and Others Die is a book by brothers Chip and Dan Heath published by Random House on January 2, 2007. The book continues the idea of "stickiness" popularized by Malcolm Gladwell in The Tipping Point, seeking to explain what makes an idea or concept memorable or interesting. A similar style to Gladwell's is used, with a number of stories and case studies followed by principles. The stories range from urban legends, such as the "Kidney Heist" in the introduction; to business stories, as with the story of Southwest Airlines, "the low price airline"; to inspirational, personal stories such as that of Floyd Lee, a passionate mess hall manager. Each chapter includes a section entitled "Clinic", in which the principles of the chapter are applied to a specific case study or idea to demonstrate the principle's application. (en)
dbo:author
dbo:dcc
  • 302/.13 22
dbo:isbn
  • 1-4000-6428-7
dbo:lcc
  • HM1033 .H43 2007
dbo:nonFictionSubject
dbo:numberOfPages
  • 304 (xsd:integer)
dbo:oclc
  • 68786839
dbo:publisher
dbo:releaseDate
  • 2007-01-02 (xsd:date)
dbo:wikiPageExternalLink
dbo:wikiPageID
  • 10785996 (xsd:integer)
dbo:wikiPageRevisionID
  • 661409952 (xsd:integer)
dbp:author
  • Chip Heath & Dan Heath (en)
dbp:congress
  • HM1033 .H43 2007 (en)
dbp:dewey
  • 302 (xsd:integer)
dbp:isbn
  • 1 (xsd:integer)
dbp:name
  • Made to Stick (en)
dbp:oclc
  • 68786839 (xsd:integer)
dbp:pages
  • 304 (xsd:integer)
dbp:publisher
dbp:releaseDate
  • 2007-01-02 (xsd:date)
dbp:subject
dct:subject
rdf:type
rdfs:comment
  • Fait Pour Coller (ou des idées qui « collent »), sous-titre : Pourquoi certaines idées survivent et d'autres meurent ((en) Made to Stick Why Some Ideas Survive and Others Die) est un livre des frères Chip et Dan Heath publié par Random House en 2007 (ISBN 978-1-4000-6428-1). (fr)
  • Made to Stick: Why Some Ideas Survive and Others Die is a book by brothers Chip and Dan Heath published by Random House on January 2, 2007. The book continues the idea of "stickiness" popularized by Malcolm Gladwell in The Tipping Point, seeking to explain what makes an idea or concept memorable or interesting. A similar style to Gladwell's is used, with a number of stories and case studies followed by principles. The stories range from urban legends, such as the "Kidney Heist" in the introduction; to business stories, as with the story of Southwest Airlines, "the low price airline"; to inspirational, personal stories such as that of Floyd Lee, a passionate mess hall manager. Each chapter includes a section entitled "Clinic", in which the principles of the chapter are applied to a specific (en)
rdfs:label
  • Made to Stick (en)
  • Made to Stick (fr)
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foaf:isPrimaryTopicOf
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  • Made to Stick (en)
is foaf:primaryTopic of