Made to Stick: Why Some Ideas Survive and Others Die is a book by brothers Chip and Dan Heath published by Random House on January 2, 2007. The book continues the idea of "stickiness" popularized by Malcolm Gladwell in The Tipping Point, seeking to explain what makes an idea or concept memorable or interesting. A similar style to Gladwell's is used, with a number of stories and case studies followed by principles. The stories range from urban legends, such as the "Kidney Heist" in the introduction; to business stories, as with the story of Southwest Airlines, "the low price airline"; to inspirational, personal stories such as that of Floyd Lee, a passionate mess hall manager. Each chapter includes a section entitled "Clinic", in which the principles of the chapter are applied to a specific

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dbo:abstract
  • 45xCe modèle est-il pertinent ? Cliquez pour en voir d'autres.Cet article est orphelin. Moins de trois articles lui sont liés (novembre 2015). Aidez à ajouter des liens en plaçant le code [[Made to Stick]] dans les articles relatifs au sujet. Fait Pour Coller (ou des idées qui « collent »), sous-titre : Pourquoi certaines idées survivent et d'autres meurent ((en) Made to Stick Why Some Ideas Survive and Others Die) est un livre des frères Chip et Dan Heath publié par Random House en 2007 (ISBN 978-1-4000-6428-1). (fr)
  • Made to Stick: Why Some Ideas Survive and Others Die is a book by brothers Chip and Dan Heath published by Random House on January 2, 2007. The book continues the idea of "stickiness" popularized by Malcolm Gladwell in The Tipping Point, seeking to explain what makes an idea or concept memorable or interesting. A similar style to Gladwell's is used, with a number of stories and case studies followed by principles. The stories range from urban legends, such as the "Kidney Heist" in the introduction; to business stories, as with the story of Southwest Airlines, "the low price airline"; to inspirational, personal stories such as that of Floyd Lee, a passionate mess hall manager. Each chapter includes a section entitled "Clinic", in which the principles of the chapter are applied to a specific case study or idea to demonstrate the principle's application. (en)
dbo:author
dbo:dcc
  • 302/.13 22
dbo:isbn
  • 1-4000-6428-7
dbo:lcc
  • HM1033 .H43 2007
dbo:nonFictionSubject
dbo:numberOfPages
  • 304 (xsd:integer)
dbo:oclc
  • 68786839
dbo:publisher
dbo:releaseDate
  • 2007-01-02 (xsd:date)
dbo:wikiPageExternalLink
dbo:wikiPageID
  • 10785996 (xsd:integer)
dbo:wikiPageRevisionID
  • 709957862 (xsd:integer)
dbp:border
  • yes
dbp:caption
  • Hardcover edition
dbp:country
  • United States
dbp:followedBy
  • Switch: How to Change Things When Change Is Hard
dbp:language
  • English
dbp:mediaType
  • Print, e-book
dc:publisher
  • Random House
dct:subject
http://purl.org/linguistics/gold/hypernym
rdf:type
rdfs:comment
  • 45xCe modèle est-il pertinent ? Cliquez pour en voir d'autres.Cet article est orphelin. Moins de trois articles lui sont liés (novembre 2015). Aidez à ajouter des liens en plaçant le code [[Made to Stick]] dans les articles relatifs au sujet. Fait Pour Coller (ou des idées qui « collent »), sous-titre : Pourquoi certaines idées survivent et d'autres meurent ((en) Made to Stick Why Some Ideas Survive and Others Die) est un livre des frères Chip et Dan Heath publié par Random House en 2007 (ISBN 978-1-4000-6428-1). (fr)
  • Made to Stick: Why Some Ideas Survive and Others Die is a book by brothers Chip and Dan Heath published by Random House on January 2, 2007. The book continues the idea of "stickiness" popularized by Malcolm Gladwell in The Tipping Point, seeking to explain what makes an idea or concept memorable or interesting. A similar style to Gladwell's is used, with a number of stories and case studies followed by principles. The stories range from urban legends, such as the "Kidney Heist" in the introduction; to business stories, as with the story of Southwest Airlines, "the low price airline"; to inspirational, personal stories such as that of Floyd Lee, a passionate mess hall manager. Each chapter includes a section entitled "Clinic", in which the principles of the chapter are applied to a specific (en)
rdfs:label
  • Made to Stick (en)
  • Made to Stick (fr)
owl:sameAs
prov:wasDerivedFrom
foaf:isPrimaryTopicOf
foaf:name
  • Made to Stick (en)
is foaf:primaryTopic of