MBC Max (branded as MBC MAX) is a free-to-air movie channel that broadcasts non-stop Hollywood films 24/7 and it is an alternative to its sister channel MBC 2. The other channels of the MBC Group had been promoting MBC Max for a little over a month before its official release. A trial broadcast was launched on October 22, 2008, and during that time it simply showed its own promotional TV ad in a loop. The channel was finally officially launched on October 26 at 7:00 pm U.A.E. time.
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