Little Mikey was a kid played by John Gilchrist in an American television commercial created by William Bernbach of the Doyle Dane Bernbach agency for Quaker Oats to promote their breakfast cereal, Life. First airing in 1972, the popular commercial would be in regular rotation for more than twelve years, ending up as one of the longest continuously running commercial campaigns ever aired.

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  • Little Mikey was a kid played by John Gilchrist in an American television commercial created by William Bernbach of the Doyle Dane Bernbach agency for Quaker Oats to promote their breakfast cereal, Life. First airing in 1972, the popular commercial would be in regular rotation for more than twelve years, ending up as one of the longest continuously running commercial campaigns ever aired. A few years after the commercial's debut, an urban legend developed that the actor who had played Little Mikey had died soon afterward when his stomach exploded after consuming Pop Rocks and soda. The myth — long since disproved as both nonfactual (as Gilchrist is still alive) and scientifically improbable (as the chemicals in both Pop Rocks and soda are not capable of exploding a human stomach) — still resurfaces every few years, usually surrounding an identifiable child actor.
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  • John Gilchrist Jr.
  • 1965418 (xsd:integer)
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  • Little Mikey was a kid played by John Gilchrist in an American television commercial created by William Bernbach of the Doyle Dane Bernbach agency for Quaker Oats to promote their breakfast cereal, Life. First airing in 1972, the popular commercial would be in regular rotation for more than twelve years, ending up as one of the longest continuously running commercial campaigns ever aired.
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  • Little Mikey
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