Josta was a soft drink brand that was produced by PepsiCo. Josta's flavor has been described as predominately fruity, with a hint of spice and a touch of the key ingredient guaraná. It was marketed as a "high-energy drink" with guaraná and caffeine. Josta was introduced in 1995, but PepsiCo pulled the drink from its lineup due to a change in corporate strategy in 1999.

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dbpedia-owl:Beverage/discontinued
  • 1999-01-01 00:00:00 (xsd:date)
dbpedia-owl:Beverage/introduced
  • 1995-01-01 00:00:00 (xsd:date)
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dbpedia-owl:discontinued
  • 1999-01-01 00:00:00 (xsd:date)
dbpedia-owl:introduced
  • 1995-01-01 00:00:00 (xsd:date)
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dbpprop:abstract
  • Josta was a soft drink brand that was produced by PepsiCo. Josta's flavor has been described as predominately fruity, with a hint of spice and a touch of the key ingredient guaraná. It was marketed as a "high-energy drink" with guaraná and caffeine. Josta was introduced in 1995, but PepsiCo pulled the drink from its lineup due to a change in corporate strategy in 1999. Shortly before the beverage was discontinued, an "Association for Josta Saving" was started;; a "Save Josta" campaign to pick up where AJS left off, and a petition was launched by fans of the drink. The Save Josta Campaign declared April 4 2007 "National Josta Day" in hopes of encouraging a slew of simultaneous write-ins and phone calls to PepsiCo. This concept has been used by other similar campaigns, such as "Save Surge", a movement to restore the defunct Coca-Cola beverage Surge.
dbpprop:discontinued
  • 1999 (xsd:integer)
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dbpprop:introduced
  • 1995 (xsd:integer)
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  • Josta
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rdfs:comment
  • Josta was a soft drink brand that was produced by PepsiCo. Josta's flavor has been described as predominately fruity, with a hint of spice and a touch of the key ingredient guaraná. It was marketed as a "high-energy drink" with guaraná and caffeine. Josta was introduced in 1995, but PepsiCo pulled the drink from its lineup due to a change in corporate strategy in 1999.
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  • Josta
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  • Josta
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