Josta was a soft drink brand that was produced by PepsiCo and the first energy drink ever introduced by a major US beverage company. Josta's flavor has been described as predominately fruity, with a hint of spice and a touch of the key ingredient guaraná. It was marketed as a "high-energy drink" with guaraná and caffeine. Josta was introduced in 1995, but PepsiCo pulled the drink from its lineup due to a change in corporate strategy in 1999.

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dbpedia-owl:abstract
  • Josta was a soft drink brand that was produced by PepsiCo and the first energy drink ever introduced by a major US beverage company. Josta's flavor has been described as predominately fruity, with a hint of spice and a touch of the key ingredient guaraná. It was marketed as a "high-energy drink" with guaraná and caffeine. Josta was introduced in 1995, but PepsiCo pulled the drink from its lineup due to a change in corporate strategy in 1999. Shortly before the beverage was discontinued, an "Association for Josta Saving" was started. A "Save Josta" campaign was also launched by fans of the drink; their website "www. savejosta. com" was defunct for several years but was reactivated in 2011.
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  • 1999 (xsd:integer)
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  • 1995 (xsd:integer)
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  • Josta
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  • Guarana Energy soft drink
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  • Josta was a soft drink brand that was produced by PepsiCo and the first energy drink ever introduced by a major US beverage company. Josta's flavor has been described as predominately fruity, with a hint of spice and a touch of the key ingredient guaraná. It was marketed as a "high-energy drink" with guaraná and caffeine. Josta was introduced in 1995, but PepsiCo pulled the drink from its lineup due to a change in corporate strategy in 1999.
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  • Josta
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  • Josta
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