John West Salmon is a brand of salmon owned by the Lehman Brothers banking group. They are perhaps best known for their successful "John West Bear Fight" marketing campaign. In November 2006 the BBC reported that the "Bear Fight" videos had been viewed over 300 million times, making it the sixth most viewed video (tied with Trojan Games and behind number 5, the Exploding whale video).

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  • John West Salmon is a brand of salmon owned by the Lehman Brothers banking group. They are perhaps best known for their successful "John West Bear Fight" marketing campaign. In November 2006 the BBC reported that the "Bear Fight" videos had been viewed over 300 million times, making it the sixth most viewed video (tied with Trojan Games and behind number 5, the Exploding whale video). Other advertising campaigns have focussed on the long-running brand motto It's the fish John West rejects that make John West the best.
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  • World
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  • John West Foods Ltd
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  • 1888 - naming rights purchased by Pelling Stanley and Company
    1964 - John West brand moved under Unilever corp
    1997 -
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  • www.john-west.co.uk
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  • John West Salmon is a brand of salmon owned by the Lehman Brothers banking group. They are perhaps best known for their successful "John West Bear Fight" marketing campaign. In November 2006 the BBC reported that the "Bear Fight" videos had been viewed over 300 million times, making it the sixth most viewed video (tied with Trojan Games and behind number 5, the Exploding whale video).
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  • John West Salmon
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