John Sculley III (born April 6, 1939) is an American businessman, entrepreneur and investor in high-tech startups. Sculley was vice-president (1970–1977) and president of Pepsi-Cola (1977–1983), until he became chief executive officer of Apple Inc. on April 8, 1983, a position he held until leaving in 1993. In May 1987, Sculley was named Silicon Valley's top-paid executive, with an annual salary of US$2.2 million.

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dbo:abstract
  • John Sculley III (born April 6, 1939) is an American businessman, entrepreneur and investor in high-tech startups. Sculley was vice-president (1970–1977) and president of Pepsi-Cola (1977–1983), until he became chief executive officer of Apple Inc. on April 8, 1983, a position he held until leaving in 1993. In May 1987, Sculley was named Silicon Valley's top-paid executive, with an annual salary of US$2.2 million. Sales at Apple increased from $800 million to $8 billion under Sculley's management, although many attribute his success to the fact that Sculley joined the company just when Steve Jobs' visions and Steve Wozniak's creations had become highly lucrative. However, his stint at Apple remains controversial due to his departure from founder Steve Jobs's sales structure, particularly regarding Sculley's decision to compete with IBM in selling computers to the same types of customers. Others say that the "two clashed over management styles and priorities, Jobs focusing on future innovation and Sculley more on current product lines and profitability." But Sculley ultimately was forced to step down as Apple CEO because he was opposed to licensing Macintosh software and was talking to Goldman-Sachs about splitting Apple into two companies. When Sculley left in May 1993, Apple had $2 billion in cash and $200 million in debt. Sculley is recognized worldwide as an expert in marketing, in part because of his early successes at PepsiCo, notably his introduction of the Pepsi Challenge, which allowed the company to gain market share from primary rival Coca Cola. He used similar marketing strategies throughout the 1980s and 1990s at Apple to mass-market Macintosh personal computers, and today he continues to speak and write about disruptive marketing strategies. Sculley is currently invested in and involved with a number of high-tech start-up companies, including 3CInteractive, XL Marketing (now rebranded as Zeta Interactive), Inflexion Point, Mobeam, OpenPeak, x10 Credit, Pivot Acquisition Corp., nextSource and WorldMate. He is currently Chairman of the PeopleTicker and SkillsVillage. Jeff Daniels portrayed Sculley in the film Steve Jobs, Matthew Modine portrayed him in the 2013 film Jobs, and Allan Royal portrayed him in the 1999 TNT film Pirates of Silicon Valley. (en)
  • John Sculley (EE.UU. 1939) fue vicepresidente (1970–1977) y presidente (1977–1983) de la compañía PepsiCo, hasta que se convirtió en director ejecutivo de Apple Computer el 8 de abril de 1983, posición que mantuvo hasta 1993. Actualmente es socio de una empresa de inversiones llamada Sculley Brothers. Sus experiencias en PepsiCo y Apple Computer fueron narradas en el libro De Pepsi a Apple, que el propio Sculley escribió en colaboración con John A. Byrne, redactor de la revista "Business Week". (es)
  • John Sculley (* 9. April 1939 in New York City) ist ein US-amerikanischer Manager. Er war Vize-Präsident von Pepsi Cola USA und von 1983 bis 1993 Präsident und CEO von Apple Computer. Sculley hat einen Bachelor of Arts (BA) in Architektur der Brown University und einen Master of Business Administration (MBA) von der Wharton School. (de)
  • John Sculley (né le 5 avril 1939 à New York) fut le CEO d'Apple de 1983 à 1993, où il succéda à Michael Scott et Mike Markkula avant d'être remplacé par Michael Spindler en 1994, puis Gil Amelio et enfin Steve Jobs en 1997. (fr)
  • È stato presidente della Pepsi Cola e, subito dopo, amministratore delegato di Apple Computer, a partire dall'8 aprile 1983. (it)
  • John Sculley (New York, 6 april 1939) is een Amerikaans zakenman. Hij was vicepresident van Pepsi en president-directeur van het computerbedrijf Apple. (nl)
  • ジョン・スカリー(John Sculley 、1939年4月6日 - )はアメリカ合衆国の実業家。ペプシコーラ社長とアップルコンピュータの社長、CEOを歴任した。 (ja)
  • John Sculley (6 de abril de 1939) é um executivo americano. Foi vice-presidente (1970–1977) e presidente (1977–1983) da PepsiCo, antes de se tornar CEO da Apple Inc. em 6 de abril de 1983, posição que ocupou até deixar o cargo em 1993. Sculley é atualmente parceiro da Sculley Brothers, uma firma de investimentos fundada em 1995. Ficou famoso pelas intrigas com Steve Jobs na década de 1980 que cuminou com o seu afastamento da empresa, em 1985. Durante sua gestão, as vendas da Apple subiram de 800 milhões para 8 bilhões de dólares. No entanto, sua passagem pela Apple foi marcada por algumas controversias, primeiramente devido à saída do fundador Steve Jobs durante sua gestão e depois pela decisão de investir numa competição de mercado com a IBM na venda de computadores para uma linha especifica de clientes. Ele foi finalmente forçado a sair da Apple em 1993, deixando a empresa com problemas nas vendas e as ações declinadas. Conhecido por suas habilidades com marketing, especialmente em sua introdução do “Desafio Pepsi” a Pepsico, que permitiu com que a empresa ganhasse parte do mercado da principal rival, a Coca Cola. Usou estratégias de marketing semelhantes ao longo dos anos 1980 e 1990 na Apple para o mercado de computadores Macintosh. Actualmente mora em Palm Beach, Flórida. (pt)
  • 约翰·斯卡利(John Sculley,1939年4月6日-),美国企业家。他曾任百事公司副总裁(1970年至1977年)、总裁(1977年至1983年),此后出任苹果公司首席执行官(1983年至1993年)。1987年5月,他以220万美元的年薪成为硅谷年薪最高的经理人。 1983年,喬布斯親自出馬,請來了百事可樂的約翰·斯卡利,那句著名的「你是想賣一輩子糖水,還是想要改變世界」就出自這裡。1983年4月,斯卡利上任蘋果CEO,随后双方产生矛盾,于 1985 年把乔布斯排挤出局。在他执掌苹果公司期间,公司的销售额从8亿美元上升至80亿美元。不过他也因为背离了公司创始人史蒂夫·乔布斯所定的销售结构,特别是他决定与IBM竞争相同的客户群体,从而受到争议。最终他于1993年因公司的利润、销量以及股票的下滑而被迫离开苹果公司。 目前,斯卡利是一家成立于1995年的私人投资公司——斯卡利兄弟(Sculley Brothers)的合伙人。他以其营销策略而知名,尤其是他在百事公司推出的“百事挑战”(the Pepsi Challenge)活动,使公司得以从竞争对手可口可乐处获得市场份额。而他于1980年代与1990年代在苹果时也使用了类似的营销手段为麦金塔电脑扩大市场。 (zh)
  • Джон Скалли (англ. John Sculley, род. 6 апреля 1939) — американский бизнесмен. Скалли был вице-президентом (1970—1977) и президентом (1977—1983) компании PepsiCo. C 8 апреля 1983 года и до 1993 года был генеральным директором корпорации Apple. В мае 1987 года Скалли входил в Toп высокооплачиваемых руководителей, с годовой зарплатой в 2,2 млн долларов США. (ru)
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  • John Sculley, January 2014
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  • Sculley in January 2014
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  • John Sculley (EE.UU. 1939) fue vicepresidente (1970–1977) y presidente (1977–1983) de la compañía PepsiCo, hasta que se convirtió en director ejecutivo de Apple Computer el 8 de abril de 1983, posición que mantuvo hasta 1993. Actualmente es socio de una empresa de inversiones llamada Sculley Brothers. Sus experiencias en PepsiCo y Apple Computer fueron narradas en el libro De Pepsi a Apple, que el propio Sculley escribió en colaboración con John A. Byrne, redactor de la revista "Business Week". (es)
  • John Sculley (* 9. April 1939 in New York City) ist ein US-amerikanischer Manager. Er war Vize-Präsident von Pepsi Cola USA und von 1983 bis 1993 Präsident und CEO von Apple Computer. Sculley hat einen Bachelor of Arts (BA) in Architektur der Brown University und einen Master of Business Administration (MBA) von der Wharton School. (de)
  • John Sculley (né le 5 avril 1939 à New York) fut le CEO d'Apple de 1983 à 1993, où il succéda à Michael Scott et Mike Markkula avant d'être remplacé par Michael Spindler en 1994, puis Gil Amelio et enfin Steve Jobs en 1997. (fr)
  • È stato presidente della Pepsi Cola e, subito dopo, amministratore delegato di Apple Computer, a partire dall'8 aprile 1983. (it)
  • John Sculley (New York, 6 april 1939) is een Amerikaans zakenman. Hij was vicepresident van Pepsi en president-directeur van het computerbedrijf Apple. (nl)
  • ジョン・スカリー(John Sculley 、1939年4月6日 - )はアメリカ合衆国の実業家。ペプシコーラ社長とアップルコンピュータの社長、CEOを歴任した。 (ja)
  • 约翰·斯卡利(John Sculley,1939年4月6日-),美国企业家。他曾任百事公司副总裁(1970年至1977年)、总裁(1977年至1983年),此后出任苹果公司首席执行官(1983年至1993年)。1987年5月,他以220万美元的年薪成为硅谷年薪最高的经理人。 1983年,喬布斯親自出馬,請來了百事可樂的約翰·斯卡利,那句著名的「你是想賣一輩子糖水,還是想要改變世界」就出自這裡。1983年4月,斯卡利上任蘋果CEO,随后双方产生矛盾,于 1985 年把乔布斯排挤出局。在他执掌苹果公司期间,公司的销售额从8亿美元上升至80亿美元。不过他也因为背离了公司创始人史蒂夫·乔布斯所定的销售结构,特别是他决定与IBM竞争相同的客户群体,从而受到争议。最终他于1993年因公司的利润、销量以及股票的下滑而被迫离开苹果公司。 目前,斯卡利是一家成立于1995年的私人投资公司——斯卡利兄弟(Sculley Brothers)的合伙人。他以其营销策略而知名,尤其是他在百事公司推出的“百事挑战”(the Pepsi Challenge)活动,使公司得以从竞争对手可口可乐处获得市场份额。而他于1980年代与1990年代在苹果时也使用了类似的营销手段为麦金塔电脑扩大市场。 (zh)
  • Джон Скалли (англ. John Sculley, род. 6 апреля 1939) — американский бизнесмен. Скалли был вице-президентом (1970—1977) и президентом (1977—1983) компании PepsiCo. C 8 апреля 1983 года и до 1993 года был генеральным директором корпорации Apple. В мае 1987 года Скалли входил в Toп высокооплачиваемых руководителей, с годовой зарплатой в 2,2 млн долларов США. (ru)
  • John Sculley III (born April 6, 1939) is an American businessman, entrepreneur and investor in high-tech startups. Sculley was vice-president (1970–1977) and president of Pepsi-Cola (1977–1983), until he became chief executive officer of Apple Inc. on April 8, 1983, a position he held until leaving in 1993. In May 1987, Sculley was named Silicon Valley's top-paid executive, with an annual salary of US$2.2 million. (en)
  • John Sculley (6 de abril de 1939) é um executivo americano. Foi vice-presidente (1970–1977) e presidente (1977–1983) da PepsiCo, antes de se tornar CEO da Apple Inc. em 6 de abril de 1983, posição que ocupou até deixar o cargo em 1993. Sculley é atualmente parceiro da Sculley Brothers, uma firma de investimentos fundada em 1995. Ficou famoso pelas intrigas com Steve Jobs na década de 1980 que cuminou com o seu afastamento da empresa, em 1985. Actualmente mora em Palm Beach, Flórida. (pt)
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  • John Sculley (en)
  • John Sculley (de)
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  • John Sculley (fr)
  • John Sculley (it)
  • ジョン・スカリー (ja)
  • John Sculley (nl)
  • John Sculley (pt)
  • Скалли, Джон (ru)
  • 约翰·斯卡利 (zh)
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