Although information has been bought and sold since ancient times, the idea of an information marketplace is relatively recent. The nature of such markets is still evolving, which complicates development of sustainable business models. However, certain attributes of information markets are beginning to be understood, such as diminished participation costs, opportunities for customization, shifting customer relations, and a need for order.

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  • Although information has been bought and sold since ancient times, the idea of an information marketplace is relatively recent. The nature of such markets is still evolving, which complicates development of sustainable business models. However, certain attributes of information markets are beginning to be understood, such as diminished participation costs, opportunities for customization, shifting customer relations, and a need for order.
  • 在資訊市場中，Mcgee和Prusak(1993)注意到人們交換資訊時，會將其視為權力工具或是拿來交換更高價值的資訊。相對的，Shapiro和Varian (1999)指出當新科技大大降低了創造資訊和傳播資訊的費用時，傳統的資訊市場的領導者，像是報紙、百科全書將要失去其地位。他們也指出資訊市場不像教科書競爭市場，有很多廠商提供類似的產品，因此沒有能力去影響價格。 從傳統到資訊市場的轉變過程中，Simard (2005)使用一個隱喻來說明，自主的提供者和使用者代替賣方跟買方各自的進行交換東西和服務。Martin (1996)指出就像工業從大量製造轉為客製化，市場也應該轉為個人化。相同地，Mcgee 和Prusak (1993)說明隨著客製化的增加，關於產品和服務的資訊將成為一種愈來愈重要的資源。 Hagel 和 Rayport (1997)關注於顧客關係。雖然商業界認為他們對於顧客的資訊是可以掌握的，但是當顧客認為他們有更大控制這些屬於他們資訊的能力時，要獲取顧客的資訊似乎變得更為困難。更進一步，當資訊擁有者轉換至顧客身上，一個新的供應資源產生，而且中在供應方和業界間的中介者也多了加值的機會。 雖然現今的web環境下的資訊市場很像古西方拓荒者時期，Sparr (2001)聲明政府最後將會找出一些方法來訂定標準、財產權和規章，就像所有的經濟活動最終是有序的。就像過去的例子一樣，沒有理由去預期Net會有所不同。
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  • Although information has been bought and sold since ancient times, the idea of an information marketplace is relatively recent. The nature of such markets is still evolving, which complicates development of sustainable business models. However, certain attributes of information markets are beginning to be understood, such as diminished participation costs, opportunities for customization, shifting customer relations, and a need for order.
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  • Information market
  • 資訊市場
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