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- Helmut Lang, is an Austrian artist, known for his simple, elegant and urban clothing designs. The fashion label he created, Helmut Lang, still exists today but is carried on without Mr. Lang's involvement since resigning from the house that bears his name in 2005. The influence that Lang has had on fashion in the last three decades is undeniable. Lang was born in Vienna and grew up in rural Austria with his grandparents without a television or telephone. Lang said of the experience, "“To grow up under really simple circumstances and to understand that certain things were ornamental—the idea of the simple life interrupted by the opulence of particular festivities—that made an impression on me as a child and is something I use. ”. Originally, he studied business to become a banker. It is said that he was not able to find suitable clothing and thus decided to make them himself as an autodidact. He switched over to fashion, set up a made-to-measure fashion studio in Vienna in and opened a boutique named Bou Bou Lang there in 1979 at the age of 23. His clothes were fairly successful in his native Austria, and, after presenting his clothes as part of the exhibition "Vienne 1880-1939: l"Apocalypse Joyeuse" at the Centre Pompidou in Paris initiated by the Austrian government, he branched out successfully to Paris in and established the label 'Helmut Lang'. He became famous for his simple but refined designs, his slim suits in black or white, his denim collection and the use of high-tech fabrics. At this time in the late 1980s and early s, minimal fashion was at its height. However, it has been incorrectly said that he spearheaded all minimalist trends that defined the 90's, as in retrospect, his work is more about essentialism. Lang eventually took the opportunity of his label's growing success and moved his company's headquarters to New York City in and subsequently set up his company's headquarters at 80 Greene St. in SoHo in . This, allegedly, constituted the first ever intercontinental move of a fashion house. In New York, he decided in April, three days before his designs were to be presented to a New York audience for the first time, to show his collection through a live internet broadcast to the world via the newly created company web site helmutlang. com. As a first in the fashion scene, ads for the brand could be seen on New York taxitops in . The following season he boldly announced to show his collections not only before New York Fashion Week but also before the Milan/Paris runway shows. As a result, with many American designers following suit, New York Fashion Week was permanently moved up six weeks to herald the established runway shows. From on, print ads for the brand were placed with National Geographic magazine - no other fashion house had done that before. Helmut Lang kept his collections under a single name and included all his lines in his show, positioning them equally. He introduced an underwear and jeans line as well as accessories, such as footwear and fragrances, but otherwise preferred to keep the brand unified to solidify its identity and strength. The runway show venues for the Helmut Lang label were switched from Paris (until) to New York and back again to Paris by Prada (from to 2005). The collections/presentations used to be called 'séances de travail' (French for 'working sessions') by Mr. Lang. In, Milan-based fashion house Prada acquired 51% of the Helmut Lang company in the course of a multi-brand strategy which also included the acquisition of German fashion label Jil Sander. Despite the quality of the clothes and the slight revival of minimalist fashion in the early s, the Helmut Lang brand did not fare well. Prada decided to cancel the exciting licensing agreements including Helmut Lang Jeans license, which had been responsible for more than half of the brand's sales, and intended to develop an in-house accessories line. But neither the new accessories nor the fragrances compensated the reallocation of resources. After alleged disagreements with Prada Group's CEO Patrizio Bertelli on how the brand should be continued and after Mr. Lang had sold his remaining shares to Prada in October, he left his own label in February 2005 . Lang said of his decision to leave his own brand: Throughout his career, Lang shied away from interviews or official festivities and disliked being photographed. He even was absent from the Council of Fashion Designers of America awards in, where he was "nominated for all three of the evening's major awards" - (he became Menswear Designer of the Year). Of his absence, Lang told an interviewer, "I’ve never been interested in the event when I’m the center of attention. I’d rather have my work just be there. ” He has also remained silent in public about Prada and Link Theory. In February 2005, Mr. Lang founded hl-art to evaluate potential art projects. He has since published excerpts from the projects "Long Island Diaries" and "The Selective Memory Series" in a number of publications. In September, the East Hampton town board approved Mr. Lang's application for an 'artist's studio permit' for his Tyson Lane residence "to concentrate on other artistic endeavors, such as mixed-media installations, sculpture, and graphic art". Besides his fashion collections, Mr. Lang had already been involved in art exhibitions in earlier years. In August he had his first institutional solo art exhibition at the Kestnergesellschaft in Hanover titled "ALLES GLEICH SCHWER". . In 2009, Lang is curating a project for the Deste Foundation for Contemporary Art in Athens. Lang lives and works in New York and on Long island.
- Helmut Lang ist ein österreichischer Modedesigner und zählt zu den wichtigsten internationalen Modeschöpfern. Die von ihm gegründete Modemarke trägt seinen Namen und besteht bis heute. Seit wird sie allerdings ohne Lang weitergeführt.
- Helmut Lang est un créateur de mode autrichien, né à Vienne en 1956, où il ouvrit sa première boutique en 1986. C'est en pionnier de la mode qu'il fera défiler hommes et femmes ensemble sur les podiums (durant ses Séances de Travail discrètes et prisées). Helmut Lang est également l'un des premiers à créér des vêtements d'apparence androgyne (ou plus exactement asexués) qui influenceront bon nombre de créateurs a posteriori. Il est aussi connu comme étant l'initiateur de la tendance des jeans "travaillés" (il les couvrira de jets de peinture), et était la figure de proue du minimalisme et du non-logo. En 1999 il vend sa société au Prada Group afin de se focaliser uniquement sur la création de ses vêtements. Sa maison souffrira de la volonté de ce dernier de concentrer ses activités sur les seules marques Prada et Miu Miu. En décembre 2004, Prada annonce qu'il n'y aura plus de Séances de Travail masculine. Helmut Lang quitte la maison de couture qu'il a fondée. Les boutiques fermeront une à une, dont son flagship du Faubourg St Honoré. En Mars 2006, Prada vend Helmut Lang, un mois après Jil Sander, au holding japonais Link Theory. Bien que ce dernier ait annoncé que Helmut Lang était libre de revenir dessiner ses collections, celui-ci ne s'est pas, depuis lors, manifesté.
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