Funnel analysis involves using a series of events that lead towards a defined goal, like from user engagement in a mobile app to a sale in an eCommerce platform or advertisement to purchase in online advertising. The funnel analyses "are an effective way to calculate conversion rates on specific user behaviors".This can be in the form of a sale, registration, or other intended action from an audience. The origin of the term funnel analysis comes from the nature of a funnel where individuals will enter the funnel, yet only a small number of them will perform the intended goals.

Property Value
dbo:abstract
  • Funnel analysis involves using a series of events that lead towards a defined goal, like from user engagement in a mobile app to a sale in an eCommerce platform or advertisement to purchase in online advertising. The funnel analyses "are an effective way to calculate conversion rates on specific user behaviors".This can be in the form of a sale, registration, or other intended action from an audience. The origin of the term funnel analysis comes from the nature of a funnel where individuals will enter the funnel, yet only a small number of them will perform the intended goals. For more emphasis, it makes sense why a funnel in analytics is called a funnel. An actual funnel, like the ones from a kitchen or garage, gets narrower along its length, allowing less volume to pass through it. An analytics funnel represents a very similar idea, just in regards to users on an eCommerce platform, application or online game. (en)
dbo:wikiPageExternalLink
dbo:wikiPageID
  • 39934465 (xsd:integer)
dbo:wikiPageRevisionID
  • 727624403 (xsd:integer)
dct:subject
rdfs:comment
  • Funnel analysis involves using a series of events that lead towards a defined goal, like from user engagement in a mobile app to a sale in an eCommerce platform or advertisement to purchase in online advertising. The funnel analyses "are an effective way to calculate conversion rates on specific user behaviors".This can be in the form of a sale, registration, or other intended action from an audience. The origin of the term funnel analysis comes from the nature of a funnel where individuals will enter the funnel, yet only a small number of them will perform the intended goals. (en)
rdfs:label
  • Funnel analysis (en)
owl:sameAs
prov:wasDerivedFrom
foaf:isPrimaryTopicOf
is foaf:primaryTopic of