Fruit by the Foot is a snack made with General Mills (GM) in the brand line Betty Crocker. It was introduced in 1991 in North America and is still in production. Fruit by the Foot is very similar to GM's Fruit Roll-Ups in its presentation of being rolled up within itself, but differs in taste, dimension and consumption methods. The similarity in name and concept is such that many people sometimes mistakenly refer to Fruit by the Foot as "Fruit Roll-Ups" and vice versa. Current marketing slogans include "3 Feet of Fun!" In the early 1990s, Fruit by the Foot came with stickers that kids put on their lunch boxes to show they had eaten Fruit by the Foot. It is also very similar to Kellogg's Fruit Winders sold in the United Kingdom and Ireland.
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