The Extended Parallel Process Model is model of how attitudes are formed and changed when fear is used as a factor of persuasion. The model states that fear appeals are most effective when an individual cares about the issue or situation, and that individual possesses and perceives that they possess the agency to deal with that issue or situation.
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- The Extended Parallel Process Model is model of how attitudes are formed and changed when fear is used as a factor of persuasion. The model states that fear appeals are most effective when an individual cares about the issue or situation, and that individual possesses and perceives that they possess the agency to deal with that issue or situation. When an individual is exposed to an external stimuli or message consisting of fear, the individual can seek one of two courses of action Danger control or fear control.
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- The Extended Parallel Process Model is model of how attitudes are formed and changed when fear is used as a factor of persuasion. The model states that fear appeals are most effective when an individual cares about the issue or situation, and that individual possesses and perceives that they possess the agency to deal with that issue or situation.
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- Extended Parallel Process Model
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