Enhanced water is a category of beverages that are marketed as water, but which contain additional ingredients, ranging from natural or artificial flavors, sugar, sweeteners, vitamins, minerals and other "enhancements." Most enhanced waters are lower in calories per ounce than non-diet soft drinks. Pepsi and Coca-Cola and other companies market enhanced water. The marketing of enhanced water usually capitalizes on the healthful image of water combined with the perceived health, taste or functional benefits of one or more additional ingredients.

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  • Enhanced water is a category of beverages that are marketed as water, but which contain additional ingredients, ranging from natural or artificial flavors, sugar, sweeteners, vitamins, minerals and other "enhancements." Most enhanced waters are lower in calories per ounce than non-diet soft drinks. Pepsi and Coca-Cola and other companies market enhanced water. The marketing of enhanced water usually capitalizes on the healthful image of water combined with the perceived health, taste or functional benefits of one or more additional ingredients. Vitaminwater contains 33 grams of sugar per bottle, and its maker Coca-Cola is being sued by the Center for Science in the Public Interest. The suit alleges that the marketing of the drink as a "healthful alternative" to soda is deceptive and in violation of Food and Drug Administration guidelines. The consumer group states that "according to CSPI nutritionists, the 33 grams of sugar in each bottle of Vitaminwater do more to promote obesity, diabetes and other health problems than the vitamins in the drinks do to perform the advertised benefits listed on the bottles". Coca-Cola criticized the suit as "ridiculous," on the grounds that "no consumer could reasonably be misled into thinking Vitaminwater was a healthy beverage" and that the suit was an attempt by the group to increase its readership. In 2013, a federal judge ruled that the lawsuit could move forward as a class-action lawsuit. A 2009 study found that "Americans now get nearly 25 percent of their calories from liquids." (en)
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http://purl.org/linguistics/gold/hypernym
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  • Enhanced water is a category of beverages that are marketed as water, but which contain additional ingredients, ranging from natural or artificial flavors, sugar, sweeteners, vitamins, minerals and other "enhancements." Most enhanced waters are lower in calories per ounce than non-diet soft drinks. Pepsi and Coca-Cola and other companies market enhanced water. The marketing of enhanced water usually capitalizes on the healthful image of water combined with the perceived health, taste or functional benefits of one or more additional ingredients. (en)
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  • Enhanced water (en)
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