El Pollo Loco is a fast-food restaurant chain and Mexican grilled chicken franchise headquartered in Costa Mesa, California. "El Pollo Loco" is Spanish for "The Crazy Chicken". Juan Francisco Ochoa started the restaurant in Guasave, Mexico, in 1966. By 1979, the chain had expanded over northern Mexico. In 1980, the first U.S. restaurant opened in Los Angeles, California.

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  • 1966-01-01 00:00:00 (xsd:date)
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  • Juan Francisco Ochoa, Stephen Carley, CEO
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  • 1966-01-01 00:00:00 (xsd:date)
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  • Juan Francisco Ochoa, Stephen Carley, CEO
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  • El Pollo Loco is a fast-food restaurant chain and Mexican grilled chicken franchise headquartered in Costa Mesa, California. "El Pollo Loco" is Spanish for "The Crazy Chicken". Juan Francisco Ochoa started the restaurant in Guasave, Mexico, in 1966. By 1979, the chain had expanded over northern Mexico. In 1980, the first U.S. restaurant opened in Los Angeles, California. In 1983, the American restaurants in the chain were acquired by Denny's, with an agreement where the Ochoa family could operate the restaurants in Mexico. There are some holes in the history presented at the El Pollo Loco website, however. The USPTO reports that El Pollo Loco's trademark was assigned from an Humberto Galvez to the El Pollo Loco corporation in 1981. El Pollo Loco joined the former Trans World Corporation with the rest of Denny's in 1987, but was sold as the holding company got rid of all its operations other than Denny's. Humberto Galvez later started the Pescado Mojado (rhyming Spanish for "The Wet Fish") chain of fish restaurants. In the United States, the El Pollo Loco chain primarily operates in the Southwest and California, with three locations in the Chicago area, eight in metro Atlanta, and one in Connecticut at the Foxwoods Casino in Ledyard. On February 2, 2009, El Pollo Loco also announced the opening of its first restaurant in New Jersey. At least 15 El Pollo Loco restaurants are planned for northern and central New Jersey, and Long Island, New York. El Pollo Loco has also opened a new restaurant in St. Louis, Missouri and in Greenville, South Carolina. At least one location in the north Atlanta suburbs has changed its branding to English ("The Crazy Chicken"). Not all El Pollo locations have been successful. A restaurant was opened in Tewksbury, Massachusetts, but it closed after just 11 months because it did not generate enough business. It currently has no plans to re-open at that location. Another location in Vancouver, Washington opened in 2008, but closed a year later. Their main dish is pollo asado, a grilled marinated chicken. Initially, their competition was with KFC for plates of chicken, but today, they have expanded into burritos and salads, and serve items that compete with Taco Bell, Del Taco and other Mexican style restaurants. Their primary competition appears to come from smaller mom-and-pop restaurants with copycat names. The chain's most recent marketing efforts, featuring a Mexican playing a character named El Caliente (Spanish for 'The Hot One'), have drawn fire from Chicano advocacy groups who claim that the ads depict a stereotypical view of Latinos. Generally, however, El Caliente is seen as less offensive than previous Latino mascots, such as the Frito Bandito. In Mexico, the originating chain still operates under the same name and logo in most of northern Mexico, particularly in cities such as Monterrey or Culiacán. The chain enjoys high commercialization on take out and fast food selling primarily grilled chicken. The chain marketing efforts are primarily on radio.
  • El Pollo Loco es una cadena de restaurantes de origen mexicano, especializada en comida rápida de pollo a la parrilla; es la primera franquicia importante en ramificarse en los Estados Unidos.
  • El Pollo Loco (en français, « Le Poulet Fou ») est une chaîne de restauration rapide en franchise basée dans le comté d'Orange en Californie. Spécialisée dans le poulet grillé mexicain, elle est considérée comme étant la première franchise latino-américaine à s'être implantée aux États-Unis.
  • El Pollo Loco è una catena di ristoranti Fast Food in franchise specializzata nel servire piatti a base di pollo grigliato. Ha il suo quartier generale a Costa Mesa,California. Il termine El pollo Loco in spagnolo significa "Il pollo pazzo". Il fondatore Juan Francisco Ochoa iniziò aprendo un ristorante a Guasave in Mexico nell' anno 1975. Nel 1980 venne aperto il primo ristorante a Los Angeles in California. Nel 1983 i ristoranti americani della catena vennero acquistati da Denny's in accordo con la famiglia Ochoa. Negli stati uniti la catena di El pollo Loco opera primariamente nel sud ovest ed in California, con tre sedi nell'area di Chicago, quattro nella zona di Atlanta ed una nel Connecticut. Il 5 maggio 2008 El Pollo Loco ha aperto il suo primo ristorante a Vancouver nello stato di Washington. Il 2 febbraio 2009 El Pollo Loco ha annunciato l'apertura del suo primo ristorante nel New Jersey. Infine altri 15 ristoranti sono pianificati nel nord e centro del new Jersey ed a Long Island, New York. Il piatto principale è il pollo asado, il pollo marinato e poi grigliato. Sono poi presenti altre specialità messicane come burrito ed insalate.
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  • El Pollo Loco
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  • Privately held company
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  • approximately 400
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  • Food
  • Foods.jpg
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  • El Pollo Loco is a fast-food restaurant chain and Mexican grilled chicken franchise headquartered in Costa Mesa, California. "El Pollo Loco" is Spanish for "The Crazy Chicken". Juan Francisco Ochoa started the restaurant in Guasave, Mexico, in 1966. By 1979, the chain had expanded over northern Mexico. In 1980, the first U.S. restaurant opened in Los Angeles, California.
  • El Pollo Loco es una cadena de restaurantes de origen mexicano, especializada en comida rápida de pollo a la parrilla; es la primera franquicia importante en ramificarse en los Estados Unidos.
  • El Pollo Loco (en français, « Le Poulet Fou ») est une chaîne de restauration rapide en franchise basée dans le comté d'Orange en Californie. Spécialisée dans le poulet grillé mexicain, elle est considérée comme étant la première franchise latino-américaine à s'être implantée aux États-Unis.
  • El Pollo Loco è una catena di ristoranti Fast Food in franchise specializzata nel servire piatti a base di pollo grigliato. Ha il suo quartier generale a Costa Mesa,California. Il termine El pollo Loco in spagnolo significa "Il pollo pazzo". Il fondatore Juan Francisco Ochoa iniziò aprendo un ristorante a Guasave in Mexico nell' anno 1975. Nel 1980 venne aperto il primo ristorante a Los Angeles in California.
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  • El Pollo Loco
  • El Pollo Loco
  • El Pollo Loco
  • El Pollo Loco
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  • El Pollo Loco
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